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Holly Yao

@hollyyao

Product Operations professional at Shanghai Feige Trading who built Danianchu’s WeCom segmentation system and productized marketing approach.

China

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At Shanghai Feige Trading Co., Ltd., I worked on WeCom private-domain operations and the productized marketing system for Danianchu. I built a user segmentation and tagging system from behavioral and profile data, then developed differentiated engagement strategies and community activities.

At Huazhi Further Education School, I led the development of a RMB 9.9 lead-generation course informed by analysis of more than 1,000 users. It generated 300+ purchases, with approximately 17% of purchasers converting into full-course customers; I also restructured the product portfolio into a five-tier matrix.

I’ve also productized livestream content, built user-growth and reactivation journeys, and planned campaigns across education, construction, and charity work. My experience includes producing 200+ original videos for a WeChat Channels livestream program and improving dormant-user conversion from below 5% to 15%.

Experience

Work history, roles, and key accomplishments

Product Operations

Shanghai Feige Trading Co., Ltd.

May 2024 - Aug 2026 (2 years 3 months)

Managed WeCom private-domain operations and productized marketing for Danianchu, a traditional Chinese wellness sub-brand. Built user segmentation and tagging systems, designed engagement strategies, and developed annual marketing plans to drive user engagement and brand growth.

WeCom User Segmentation Tagging Marketing Strategy Productization Community Operations Data Analysis Remote Collaboration

New Media Operations

Huazhi Further Education School

Oct 2019 - Apr 2024 (4 years 6 months)

Led product needs analysis, user growth strategy, and end-to-end conversion operations. Developed a RMB 9.9 lead-generation course, restructured the product portfolio into a 5-tier matrix, and launched a livestream program that increased completion rates and generated significant revenue.

Product Planning Competitive Analysis User Research Data Analysis Conversion Rate Optimization Livestream Operations Productization WeChat Channels Zhihu Youzan User Segmentation A B Testing

Brand Operations

Shanghai Daorong Sustainable Development Center

Jun 2018 - Mar 2019 (9 months)

Managed external content planning, brand communications, and fundraising product copy optimization. Coordinated media partnerships and volunteer community development to support fundraising campaigns and user engagement.

Content Planning Brand Communications Fundraising Copywriting Campaign Planning Volunteer Management Partnership Development

Product Operations

Shanghai Lingye Construction Technology Co., Ltd

Jun 2017 - Jun 2018 (1 year)

Developed B2C course products and managed B2B community operations. Designed a prefabricated construction course package, coordinated production of 1,500 hours of online content, and built a university-enterprise community that increased B2B users by 56%.

Product Development Course Design B2B Community Operations Event Productization User Acquisition Sales Collaboration Content Production

Platform Operations

Shanghai Yude Further Education College

Dec 2012 - Feb 2017 (4 years 2 months)

Managed content planning and daily operations across social media platforms including Douban, Weibo, WeChat, and SNS communities. Designed promotional campaigns and built user communities, achieving a 12% qualified-user conversion rate and contributing approximately 20% of annual enrollment.