HSHitesh Shetty
@hiteshshetty
VP of Product with 19+ years of experience in digital products.
IndiaWhat I'm looking for
I am a seasoned VP of Product with over 19 years of experience in building and launching successful digital products. My career has been marked by a proven track record in driving product innovation, optimizing user experiences, and leading cross-functional teams to deliver products that achieve strategic business outcomes. I am particularly known for launching revenue-generating solutions and managing complex project lifecycles from ideation through market launch.
At Tata Play, I lead a high-performing team responsible for product vision, planning, design, roadmap, and execution for our mobile applications. I successfully launched the core OTT Mobile App, which is currently generating over 1000Cr INR in annual revenue. My role also involves developing B2B/Partner apps that optimize dealer transactions and enhance field operations. I am passionate about exploring GPT and AI use cases to further enhance our offerings.
Previously, I revitalized Vodafone Live, leading to significant revenue growth by introducing new services and content partnerships. My experience spans various roles in product management, where I have consistently focused on enhancing user engagement and driving revenue through innovative product strategies.
Experience
Work history, roles, and key accomplishments
Vice President - New Product Development
Tata Play/Tata Sky
Aug 2015 - Present (9 years 10 months)
Leading a high-performing team responsible for product vision, planning, design, roadmap, and execution for Tata Play’s mobile app and related services. Successfully launched revenue-generating solutions, including the core OTT Mobile App and new streaming devices, while optimizing user experience and managing complex project lifecycles.
Senior Manager - VAS
Vodafone
Jul 2011 - Apr 2015 (3 years 9 months)
Revitalized Vodafone Live, leading revenue growth through the introduction of new services and content partnerships. Managed product development and digital promotions by analyzing user behavior and engagement trends.
Manager - VAS
Etisalat
Nov 2009 - Jul 2011 (1 year 8 months)
Managed the setup and launch of the mobile internet business for Etisalat through technology and content partnerships. Responsible for technical integration and product specifications.
Assistant Manager - VAS
Idea Cellular
Aug 2007 - Nov 2009 (2 years 3 months)
Managed product development, marketing, and operational performance of content and mobile games, ringtones, and info-services. Developed partnerships to create innovative consumer services.
Assistant Manager – Alliances & BD
Mauj Mobile
Jun 2004 - Sep 2007 (3 years 3 months)
Responsible for managing and building mobile portals and VAS business for various telecom operators. Managed acquisition and licensing of international content for Indian telcos.
Education
Degrees, certifications, and relevant coursework
SIES College of Management Studies
Master of Business Administration, Marketing
2002 - 2004
Completed an MBA with a focus on Marketing, gaining skills in strategic marketing, consumer behavior, and brand management.
Bhavan’s College
Bachelor of Commerce, Commerce
1998 - 2001
Earned a Bachelor of Commerce degree, focusing on business principles, accounting, and finance.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Website
hiteshshetty.substack.comJob categories
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