Hina Jamil

I’m a results-driven Digital Marketing Specialist and ASO Analyst with 3+ years of experience managing paid search campaigns, optimizing app store metadata, and translating data into measurable growth. I focus on improving both acquisition and conversion through disciplined testing and clear KPI ownership.

At Miczon LLC, I planned and executed performance marketing campaigns across Google Ads, targeting high-intent audiences and iterating ad creative to maximize click-through and conversion rates. By monitoring ROAS, CPC, CTR, and CPA weekly, I reallocated budgets toward top-performing ad sets and refined audience segments and bidding strategies to continually improve ROI.

I use Google Analytics 4 (GA4) to extract and analyze website traffic, user behavior, and funnel data, then turn insights into executive-ready performance reports. I also collaborate with design and content teams to align ad copy and landing page messaging—reducing bounce rates and improving Quality Scores.

Previously as a Junior ASO Analyst at CodeConnect Technologies, I conducted keyword research, competitor analysis, and semantic optimization for iOS and Android to drive measurable increases in organic rankings and install volumes. I managed app store metadata across the Apple App Store and Google Play Store, designed A/B testing for storefront creative, and led localization to expand global user acquisition reach.