KALYANI WYAWAHARE
@kalyaniwyawahare
I build Salesforce Marketing Cloud and Data Cloud journeys, campaigns, and customer data solutions.
IndiaWhat I'm looking for
At Fresenius Kabi, I support global life-sciences digital engagement through Salesforce Marketing Cloud and Data Cloud. I lead discovery and requirement refinement for customer journeys, campaigns, consent management, segmentation, and unified customer profiles.
Previously at NTT DATA, Thinqloud, Cloudely, and Elastic Teams, I translated marketing and CRM needs into delivery-ready requirements, campaign workflows, testing, and release support. I've reduced requirement rework by 30% through early stakeholder alignment and structured validation, while working across Marketing Cloud, Data Cloud, Sales Cloud, and Agile teams.
Experience
Work history, roles, and key accomplishments
Support Salesforce Marketing Cloud and Data Cloud initiatives for global life-sciences digital engagement, leading discovery and requirement refinement sessions and translating business needs into user stories and functional requirements.
Gathered and documented business/functional requirements for Marketing Cloud and Data Cloud implementation programs, and supported Sales Cloud CRM requirements and UAT activities.
Salesforce Analyst
Thinqloud
Apr 2022 - Jan 2023 (9 months)
Acted as liaison between business stakeholders and Salesforce technical teams, gathering requirements for Marketing Cloud campaigns and CRM enhancements, and supporting end-to-end execution.
Marketing Developer
Cloudely
Jan 2022 - Mar 2022 (2 months)
Supported business requirement analysis and Marketing Cloud requirements, and developed multilingual email templates in seven languages using AMPscript and dynamic content.
Marketing Developer
Elastic Teams
Aug 2021 - Oct 2021 (2 months)
Supported Salesforce Marketing Cloud solutions using Contact Builder, Email Studio, MC Connect, Automation Studio and Journey Builder, and used Jira for issue tracking.
Marketing Developer – Freelance
Elastic Teams
Aug 2021 - Oct 2021 (2 months)
Supported Salesforce Marketing Cloud solutions using Contact Builder, Email Studio, MC Connect, Automation Studio, and Journey Builder, and collaborated with Business Analyst and marketing teams to align campaign requirements.
Education
Degrees, certifications, and relevant coursework
Savitribai Phule Pune University
Master of Business Administration, Personnel Management / Business Administration
Grade: 66%
Pursued a Master of Personnel Management and Master of Business Administration, achieving 66%.
Savitribai Phule Pune University
Master of Business Administration, Personnel Management
Grade: 66%
Completed Master of Personnel Management and Master of Business Administration with a grade of 66%.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
Skills
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