Looking to work on a diverse team in Seattle (on-site, hybrid, or remote) for a medium to large company but am open to any good fit.
London Reid
@heylondon
UX / Product Designer passionate about design systems and solutions for user/business balance.
What I'm looking for
Hello! I'm London Reid, a UX/Product Designer based in Seattle. My design journey is driven by curiosity and a deep belief in the power of storytelling to improve lives. I'm passionate about systems, not just to streamline processes but to foster a culture of innovation and collaboration. My design approach blends user empathy, innovative objective-based solutions, and a hunger for constant improvement. I'm looking for opportunities to contribute to the long-term growth of meaningful products alongside a team that values bold ideas and a human-first approach.
Experience
Lead UX Designer
Integrated Engineering
Jan 2023 - Present (1 year 5 months)
- Introduced an atomic design system accelerating design processes by 2.5x
- Performed and refined research on 3 audiences into personas, stories, and journeys
- Boosted conversion rates by 17% after overhauling UX to focus on target personas
Creative Designer
Chamber.Media
Nov 2021 - Mar 2022 (4 months)
- Created 46 data-driven video ads on an agile team alongside 11 business owners
- Developed marketing projects directly contributing to a $150M increase in client sales
Senior UX Designer
BGZ Brands
Apr 2022 - Jan 2023 (9 months)
- Unified style guidelines across 5 teams by proposing and developing a design system
- Increased email revenue by 18% year-over-year by restructuring the design process
- Eliminated 8% of support requests by collaborating with CX team to simplify UI flows
UX Designer
Your Design Guys
Jun 2018 - May 2019 (11 months)
- Identified user needs with business owners to strategize website designs
- Devised Adobe CC scripts to automate recurring tasks and streamline processes
Senior UX Designer
Trapeze Labs
May 2019 - Jun 2021 (2 years 1 month)
- Led UX design on a dev team while training a new team of entry-level designers
- Boosted design team efficiency 55% by formalizing and documenting processes
- Orchestrated a/b testing across to identify and resolve user experience debt
- Coded and designed 12 net new SaaS app features with an agile development team
- Accelerated development velocity by 15% with SCSS and HTML boilerplates
Lead Product Designer
Oh No! Games
Jun 2017 - Aug 2023 (6 years 2 months)
- Headed design of a net new brand and product which exceeded launch targets by 2x
- Initiated user research and secured 407 preorders in a niche market
- Simplified customer-facing manuals and instruction videos, reducing length by 66%
Supervisor, Web Design
Boostability
Jan 2017 - Mar 2018 (1 year 2 months)
- Managed, trained, and mentored a team which doubled in size to 22 members
- Authored 38 pages of documentation effecting a 72% increase in design velocity
- Digitized and automated new-hire training which cut onboarding time by 50%
- Created 163 new custom websites for small businesses, enterprises, and nonprofits
- Pioneered team HTML/CSS templates to reduce rework and elevate visual designs
Tech stack
Learn about the tools and technologies that London likes to use.
GitHub
Google Docs
InVision
Google Drive
Google Fonts
Adobe Fonts
.NET
Figma
Adobe Photoshop
Adobe XD
Zeplin
Sketch
Adobe InDesign
InVision Studio
Slack
Microsoft Teams
Storybook
HTML5
CSS 3
Google Maps
Google Workspace
Trello
Basecamp
WordPress
Google Sheets
Google Keep
monday.com
Miro
Zoom
Google Meet
UXPin
Google Voice
Adobe Illustrator
Availability
Location
Authorized to work in
Portfolio
design.with.londonSalary expectations
Social media
Job categories
Skills
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