London Reid

- Introduced an atomic design system accelerating design processes by 2.5x
- Performed and refined research on 3 audiences into personas, stories, and journeys
- Boosted conversion rates by 17% after overhauling UX to focus on target personas

- Unified style guidelines across 5 teams by proposing and developing a design system
- Increased email revenue by 18% year-over-year by restructuring the design process
- Eliminated 8% of support requests by collaborating with CX team to simplify UI flows

- Created 46 data-driven video ads on an agile team alongside 11 business owners
- Developed marketing projects directly contributing to a $150M increase in client sales

- Led UX design on a dev team while training a new team of entry-level designers
- Boosted design team efficiency 55% by formalizing and documenting processes
- Orchestrated a/b testing across to identify and resolve user experience debt
- Coded and designed 12 net new SaaS app features with an agile development team
- Accelerated development velocity by 15% with SCSS and HTML boilerplates

- Identified user needs with business owners to strategize website designs
- Devised Adobe CC scripts to automate recurring tasks and streamline processes

- Headed design of a net new brand and product which exceeded launch targets by 2x
- Initiated user research and secured 407 preorders in a niche market
- Simplified customer-facing manuals and instruction videos, reducing length by 66%

- Managed, trained, and mentored a team which doubled in size to 22 members
- Authored 38 pages of documentation effecting a 72% increase in design velocity
- Digitized and automated new-hire training which cut onboarding time by 50%
- Created 163 new custom websites for small businesses, enterprises, and nonprofits
- Pioneered team HTML/CSS templates to reduce rework and elevate visual designs