Henrique Saoli
@henriquesaoli
Senior copywriter and media analyst crafting persuasive content that drives sales.
BrazilWhat I'm looking for
I’m a copywriter with 5 years of experience building content strategies and persuasive texts that generated over R$1,200,000.00 in revenue for Street Way English. I also plan and execute launches during Black Fridays—driving over R$380,000.00 for Eagle English (Local Business).
With 10 years as a Media Paid Analyst, I manage Google and Meta Ads for B2B and local businesses, analyze performance data, and optimize conversions. I’ve reduced advertising costs by up to 50% by implementing tags via Google Tag Manager, and I bring direct-response sales thinking through funnels, landing pages, and VSLs.
Experience
Work history, roles, and key accomplishments
Full Media Paid Analyst
StreetWayEnglish, ComercialPRO, EagleEnglish
Jul 2015 - Jun 2025 (9 years 11 months)
Managed paid media campaigns on Google and Meta for B2B infoproducts and local businesses, using performance data to drive conversion optimization and action plans. Reduced advertising costs by up to 50% by implementing tracking tags via Google Tag Manager.
Copywriter
StreetWayEnglish
Oct 2020 - Present (5 years 8 months)
Created content strategies and persuasive copy that contributed to over R$1,200,000.00 in revenue for StreetWayEnglish and planned/executed 6 launches during Black Fridays, generating over R$380,000.00 for EagleEnglish. Wrote landing pages, VSLs, and social media ads, aligned offers and UVP to sales and branding goals.
Education
Degrees, certifications, and relevant coursework
UNOPAR - Universidade Norte do Paraná
Digital Marketing Specialist, Digital Marketing
2018 - 2019
Digital Marketing Specialist education at UNOPAR from 2018 to 2019.
FACAPE - Faculdade de Ciências Aplicadas e Sociais de Petrolina
Business Manager, Business Management
2009 - 2013
Business Manager education at FACAPE-Faculdade de Ciências Aplicadas e Sociais de Petrolina from 2009 to 2013.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
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