Heloisa User
@heloisbandeira
Brand and community strategist building high-growth audiences across culture and B2B tech.
BrazilWhat I'm looking for
I’m a brand and community strategist with 8+ years building engaged audiences from scratch across creator economy, culture, and B2B tech. I founded and grew the largest Harry Styles fan community in Latin America to 150K+ organic followers with zero paid media, turning passive audiences into daily contributors through platform-native content.
At Tata Consultancy Services (Fortune 500), I led brand, social media, and PR across 6 LATAM markets—growing LinkedIn from 15K to 75K organically (5x growth) and contributing to LinkedIn Top Company 2026 recognition. I’ve owned executive positioning, ghostwritten thought leadership, and driven high-impact campaigns like Formula E São Paulo (92 media mentions, US$11.4M in PR value) and major launches, while leveraging AI tools (Claude, ChatGPT, Canva AI, CapCut AI) daily to scale content and workflow without losing voice.
Experience
Work history, roles, and key accomplishments
Owned brand, social media, and PR strategy across 6 LATAM markets, growing LinkedIn from 15K to 75K organically and supporting TCS Country Head executive positioning. Led PR and event marketing campaigns, built influencer/creator collaborations, created C-level content, and supported workflows with AI tools.
Supported the TCS Pace Port São Paulo launch, contributing to a 300% engagement lift and 60K+ organic impressions. Contributed to FEBRABAN Tech 2025 and wrote C-level newsletters for Petrobras, Vale, and Itaú.
Executed social media tasks, performed trend research, and conducted competitive benchmarking across TCS LATAM channels.
Founder & Community Lead
Harry Styles Brasil
Jan 2014 - Jan 2019 (5 years)
Founded and grew the largest Harry Styles fan community in Latin America from 2K to 150K+ organic followers across Instagram, X, Telegram, and a blog, achieving 75x growth with zero paid media. Built platform-native content, managed community commerce via Telegram, and negotiated brand and creator partnerships.
Education
Degrees, certifications, and relevant coursework
MoMA, Museum of Modern Art
Specialization in Modern and Contemporary Art and Design, Modern and Contemporary Art and Design
2026 -
Ongoing specialization in Modern and Contemporary Art and Design at MoMA.
Università Bocconi (Milan)
Certification in Management of Fashion and Luxury Companies, Management of Fashion and Luxury Companies
2025 -
Completed a certification in Management of Fashion and Luxury Companies at Università Bocconi.
Insper
Certification in New Business Development and Artificial Intelligence, New Business Development and Artificial Intelligence
2025 -
Completed a certification in New Business Development and Artificial Intelligence at Insper.
Federal University of Londrina (UEL)
Bachelor's in Public Relations, Public Relations
2022 - 2025
Grade: GPA 9.05/10
Earned a Bachelor's in Public Relations at the Federal University of Londrina (UEL), graduating with a GPA of 9.05/10.
Availability
Location
BrazilAuthorized to work in
Job categories
Skills
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