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Heli Vyas

@helivyas

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Digital marketing professional at Heraeus Precious Metals, managing multilingual websites and e-commerce content.

Germany

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At Heraeus Precious Metals GmbH & Co. KG, I managed multilingual corporate website content in Magnolia CMS for global markets. I also monitored performance with Google Analytics and prepared stakeholder reports.

I planned email and newsletter campaigns, including segmentation, copywriting, and post-send analysis. I managed Shopware content, product listings, and pricing updates, and supported market research and competitive analysis.

At SPRYFOX GmbH, I conducted market analysis and product positioning work for launches and competitive differentiation. I also managed the company website and produced logos, posters, and other marketing collateral.

At DACUS PROJECT, I managed LinkedIn and YouTube channels and website content, planned cross-platform campaigns, and produced graphic content and analytics reports. I’m currently completing an M.Sc. at TU Darmstadt, with a thesis examining how Generative AI influences creativity, idea diversity, and collaboration in problem-solving.

Experience

Work history, roles, and key accomplishments

Digital Marketing & Communications

Heraeus Precious Metals GmbH & Co. KG

May 2024 - Jun 2026 (2 years 1 month)

Managed multilingual corporate website content using Magnolia CMS and monitored website performance with Google Analytics. Planned and executed email campaigns, managed Shopware e-commerce content, and supported market research and general marketing activities.

Magnolia CMS Google Analytics Email Marketing Segmentation Copywriting Shopware Ecommerce Market Research Competitive Analysis Event Coordination

Business Administrator & Marketing

SPRYFOX GmbH

Apr 2023 - Dec 2023 (8 months)

Conducted market analysis and product positioning for launches and competitive differentiation. Managed the company website and produced brand assets including logos, posters, and marketing collateral.

Market Analysis Product Positioning Website Management Branding Graphic Design

Social Media Marketing Manager

DACUS PROJECT

Oct 2021 - Oct 2022 (1 year)

Managed social channels including LinkedIn and YouTube and website content, planning cross-platform campaigns and digital content. Produced graphic content and compiled analytics reports to track channel and audience growth.

Social Media Marketing LinkedIn YouTube Content Planning Graphic Design Analytics Reporting

Sales Intern

Shyamal & Bhumika

Dec 2020 - Mar 2021 (3 months)

Managed customer interactions and supported the sales team with order processes, using Microsoft Dynamics CRM.

Customer Interaction Sales Support Microsoft Dynamics CRM

Education

Degrees, certifications, and relevant coursework

TU Darmstadt

M.Sc., Entrepreneurship & Innovation Management

2023 -

Currently completing an M.Sc. in Entrepreneurship & Innovation Management with a master thesis on Generative AI and human interaction in idea generation.