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HELIO MEIRELES NETO

@heliomeirelesneto

Market and consumer intelligence coordinator at Solar Coca-Cola, focused on market share, consumer behavior, and business performance.

Brazil
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At Solar Coca-Cola, I worked on market share, consumer behavior, and business performance as Coordenador de Inteligência de Mercado e Consumo. My work included research from Nielsen, Scanntech, Kantar, and Euromonitor.

Before that, as Senior Marketing Analyst at Solar Coca-Cola, I worked on strategies for placing market assets and served as E2E-Coolers Leader. I also spent seven months allocated in Rio de Janeiro with Coca Cola Brasil's commercial execution area.

At Solar Coca-Cola, I worked on supply chain indicators including fill rate, delivery efficiency, inventory, line utilization, and productivity. I also supported physical and financial Capex control and implemented KPIs in BI-SAS.

Earlier, I worked in commercial planning at Refriango on market execution, trade marketing strategy, market intelligence, and performance KPIs. My background also includes finance and management internships at Solar Coca-Cola and Enel Brasil.

Experience

Work history, roles, and key accomplishments

Refriango logoRE

Gerente de planejamento comercial

Mar 2023 - Aug 2024 (1 year 5 months)

Gestão e desenvolvimento de Equipe
Ativos de Mercado: Políticas, Colocação, Controle, Descarte e Performance
Execução de Mercado
Estratégia de Trade Marketing
Inteligência de Mercado
Desenvolvimento de Indicadores de Performance - KPIs

Solar Coca-Cola logoSC

Coordenador de Inteligência de Mercado e Consumo

Mar 2021 - Mar 2023 (2 years)

Market Share, Comportamento do Consumidor, Performance do Negócio
Pesquisas Nielsen, Scanntech, Kantar, Euromonitor

Solar Coca-Cola logoSC

Senior Marketing Analyst

Aug 2018 - Mar 2021 (2 years 7 months)

Estratégia de colocação de Ativos de Mercado na Região da Solar Coca Cola
E2E-Coolers Leader
STA na Coca Cola Brasil por 7 meses na área de Execução Comercial sob a liderança de Paulo Mendes Jr e João Ribeiro - Alocado no Rio de Janeiro

Solar Coca-Cola logoSC

Supply Chain Analyst

Sep 2017 - Aug 2018 (11 months)

KPIs de Supply Chain, como: Fill Rate, Eficiencia de Entrega, Estoque, Utilização de Linha, Produtividade, entre outros.
Controle Físico e Financeiro do Capex de Supply Chain
Implementação dos KPIs no BI-SAS

Solar Coca-Cola logoSC

Junior Supply Chain Analyst

Jan 2016 - Sep 2017 (1 year 8 months)

Indicadores Chaves de Logística e Industria.
36 CDs e 13 Fábricas
Controle Físico e Financeiro do Capex de Supply Chain
Previsão de Perdas de produtos por vencimento e planos de ação para reduzir
Apresentações diversas para Conselho e Diretoria.

Solar Coca-Cola logoSC

Finance Intern

Oct 2014 - Dec 2015 (1 year 2 months)

Capex, Opex e Savings de Sinergia devido a fusão de 3 engarrafadores da Coca Cola.
Análises de Oportunidades para redução de despesas, Benchmarks
Apresentações para o CEO

Enel Brasil logoEB

Management Intern

Jan 2014 - Oct 2014 (9 months)

Calculation of the labor risk of partner companies

Education

Degrees, certifications, and relevant coursework

FC

Fundação Dom Cabral

Postgraduate Degree, Business Administration and Management, General

2021 - 2024

Gestão de negócios / Business Management

UU

Universidade de Fortaleza - UNIFOR

Bacharelado em Administração, Administração de Empresas

2010 - 2015

US

Universidad de Salamanca

Bacharelado em Administração, Administração de Empresas

2012 - 2013

AI

Aquin High School - Freeport, Illinois

Junior Year, High School

2007 - 2008

Tech stack

Software and tools used professionally

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