At Alpha Química, I’m structuring market intelligence and data-driven marketing, connecting marketing, sales, and purchasing to support strategic growth and profitability. I also reduced the area’s annual costs by 10% by optimizing tools, renegotiating contracts, and rationalizing marketing investments.
At Grupo Sygecom, I led marketing and communications for a technology group operating in Brazil and Latin America. I brought three companies together under one brand and communications strategy, and helped make marketing responsible for 25% of company revenue in 2025.
I integrated CRM, commercial intelligence, channels, and performance metrics to establish a data-driven marketing culture that increased SQL generation by 50% in 12 months. I also incorporated AI into content production, data analysis, SEO, and digital campaigns.
Across SaaS, healthcare, chemical, and pharmaceutical businesses, I’ve structured marketing and communications operations around positioning, demand generation, and commercial support. At Cervosul, I created a commercial data system to support negotiations, customer prioritization, and sales-force decisions.
