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Heenesh Patel

@heeneshpatel

I build and grow AI-native products, improving engagement, conversion and accessibility for millions of users.

United Kingdom
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At Coursera, I led product design for Enterprise and the cross-platform Skills Framework, creating a behavioural skills framework that became an organisational standard and a new learning-path product. I also designed an engagement model for 5M+ enterprise learners that lifted monthly active learners by 7%.

I've led complex product and UX work at Argos, Aviva, Macat, Apple and Virgin Media, from a £1bn checkout that improved delivery conversion by up to 18% to accessible digital experiences and regulated adviser workflows. I'm currently designing and building Tuteon Kaards, an iOS education and wellbeing product with an AI-assisted content pipeline.

Experience

Work history, roles, and key accomplishments

TU
Current

Founder & Product Designer

TuteonKaards

Aug 2026 - Present (1 month)

Designing and building a product for parents of 4 to 12 year olds, built around teacher-reviewed activities including ADHD needs. Includes iOS app design-build from proposition to the AI-assisted content pipeline.

Coursera logoCO

Principal / Staff Product Designer

Coursera

Jun 2020 - Nov 2025 (5 years 5 months)

Led full-cycle product design across Coursera's Enterprise offering and the cross-platform Skills Framework, from roadmap strategy and discovery through to visual design execution and delivery. Architected an AI-driven skills framework and designed a state-based engagement model for 5M+ enterprise learners.

Argos logoAR

Senior UX Architect

Argos

Jan 2017 - Mar 2018 (1 year 2 months)

Led UX redesign across checkout and availability for a major UK retailer, with 1bn+ visits and 80M+ transactions a year. Lifted delivery conversion by up to 18% and cut slot abandonment by 12% through a new modular framework spanning six fulfilment flows.

MA

Head of Product & Design

Macat

Oct 2015 - Aug 2016 (10 months)

Led product at a $30M-funded EdTech start-up building critical thinking assessment, in academic partnership with UCL Knowledge Lab and the University of Cambridge. Owned the portfolio across online library, iOS app, assessment suite and reporting, setting OKRs and leading the design team.

Apple logoAP

Accessibility Engineer

Mar 2015 - Oct 2015 (7 months)

Worked within Apple's Accessibility Centre of Excellence, partnering with global engineering teams to audit and remediate web and mobile experiences against Apple's AA+ standard, from UX direction through to prototyping accessible coded solutions.

Virgin Media logoVM

Senior UX Architect

Virgin Media

Jan 2013 - Feb 2015 (2 years 1 month)

Cut call centre costs by over £40k per month through a single page redesign, unifying access to articles, phone, chat and video support. Defined the UX strategy for the customer account portal and designed new parental control and content filtering experiences.

TU

Co-Founder / Director of Product & UX

Tuteon

Oct 2010 - Dec 2012 (2 years 2 months)

Co-founded a subscription-based online learning platform. Led product design, technical strategy, business development and content partnerships with schools and educators, building the core platform in Ruby.

Education

Degrees, certifications, and relevant coursework

University College London logoUL

University College London

Bachelor of Science, Computer Science

1998 - 2001

Grade: 2:1

BSc (Hons) in Computer Science with a 2:1 classification from University College London, completed from 1998 to 2001.

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