Hector David Palacio Londono
@hectordavidpalaciolo
I build Power BI reporting and operational systems that turn business data into decisions.
What I'm looking for
I'm currently supporting Nextech DS, a U.S. durable medical equipment company, with Medicare accreditation, DME compliance, Brightree implementation, and operational workflow development.
At GLT Logistics, I led Business Intelligence across departments, cleaning and modeling data from multiple sources, building DAX measures and KPI dashboards, and automating reporting processes. I worked closely with teams to ensure reports reflected their actual operational goals and supported timely decisions.
As Director of Operations at Leads Interactive, I managed cross-functional departments, daily reporting, quality control, hiring, training, payroll, SQL Server queries, and project coordination for a U.S.-based marketing company.
Across data analytics, business intelligence, marketing, and operations roles, I use Power BI, Excel, Power Query, DAX, CRM platforms, and process improvement to create practical solutions people can use. I'm bilingual, studying Data Science, and focused on connecting data, technology, people, and processes.
Experience
Work history, roles, and key accomplishments
Supported the setup and development of operations for a U.S. Durable Medical Equipment (DME) company, with a focus on Medicare accreditation, technology implementation, compliance, and process improvement.
Coordinated the implementation and configuration of Brightree as the company’s DME management platform.
Researched and implemented operational tools, including business phone and e-signature sys
As a Marketing Manager, I specialized in optimizing marketing and sales initiatives, measuring their effectiveness, and setting measurable objectives. My role involved utilizing data analysis tools like Looker Studio to create visually appealing dashboards and track key performance metrics. I focused on optimizing the conversion process from MQLs to SQLs and supporting various marketing strategies
In this new challenge as Director of operations for a US based marketing company, I improve my managerial skills, taking charge of the different departments the company has, some of my responsibilities are:
- Review daily reports from different departments
- Produce leads and transfers
- Quality control, auditing, and training
- Coordina
As the leader of the Business Intelligence (BI) department, I embraced the challenge of working across all departments of the organization, automating and developing essential reports and KPIs. My goal was to enhance the decision-making process by providing accurate and timely insights. To achieve this, I proactively immersed myself in the operations of each department to deeply understand their u
In my role as a Data Analyst, I was responsible for generating comprehensive reports for various departments within the organization.
- Use Microsoft Excel to generate strategic reports that support decision-making processes within the company
- Analyze complex data and create visualizations that effectively communicate insights
- Collaborate with other teams within the company to understand goal
This job took me to the next level as a Data analyst, I was responsible for generating comprehensive reports for the sales department, which included tracking goals, developing KPIs, and analyzing key indicators that supported the department director's decision-making processes. As a result of this role, I have gained valuable skills and experience in Excel-based data analysis, ETL processes, pro
Quality Control AT&T U-verse Green / AT&T Agent Back-Office
Mar 2014 - Apr 2015 (1 year 1 month)
During my time at Emergia, I focused on maintaining high-quality standards and ensuring excellent customer service. In the Quality Control role, I audited calls to identify areas for improvement and trained agents on quality protocols. As a Back-Office Agent, I provided direct customer service, helping clients reschedule installations and understand the terms of their packages.
•Quality Control (
I built and led the Quality Control department from scratch, managing quality assurance for multiple international accounts across the U.S., Canada, Pakistan, India, and the Philippines. My role involved training new employees to ensure they understood quality standards, scripts, and communication protocols, which resulted in consistent performance and high customer satisfaction.
• Managed a team
Education
Degrees, certifications, and relevant coursework
Politécnico Grancolombiano
Bachelor's Degree, Data Science
2026 -
Pursuing a Bachelor's Degree in Data Science, currently in the first semester.
Politécnico Grancolombiano
Bachelor’s Degree in Data Science
Bachelor’s Degree in Data Science — In Progress (First Semester)
DataCamp
Data Analyst, Business/Office Automation/Technology/Data Entry
Institución Universitaria de Envigado
International Business Administration, International Business
2018 - 2022
Universidad de Antioquia
Bachelor of Business Administration - BBA, Business Administration and Management
2015 - 2018
Business Administration and Management — 3 years completed
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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