Open to opportunities

Hayley Yiu

@hayleyyiu

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Passionate marketing specialist with expertise in campaign management.

Canada

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What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, where I can leverage my marketing expertise to drive impactful campaigns and contribute to a company's growth.

I am a passionate and results-driven marketing and product specialist with a strong background in project coordination and digital marketing. My experience at Guerbet Asia Pacific Limited has equipped me with the skills to manage comprehensive marketing campaigns and deliver measurable results by aligning brand messaging with strategic goals. I have successfully conducted product training sessions for healthcare professionals and internal stakeholders, enhancing product knowledge and ensuring effective communication across diverse teams.

Throughout my career, I have leveraged data analytics to drive continuous improvement and audience engagement. My role as an APAC Marketing Trainee allowed me to organize and analyze webinars, boosting attendance significantly through strategic content planning. I pride myself on my ability to coordinate cross-functional teams and maintain clear communication, ensuring timely execution of product initiatives and consistent branding across various channels.

Experience

Work history, roles, and key accomplishments

Current

Volunteer Social Media Marketing Coordinator

Current

Purrfect Seniors

Jan 2025 - Present (5 months)

Designed and scheduled social media posts with Canva, ensuring brand consistency and optimizing for platform objectives. Leveraged social media communities to boost audience engagement, fostering a positive and active online presence.

Social Media Management Canva Online Community Building

APAC Product Specialist

Guerbet Asia Pacific Limited

Jan 2024 - Oct 2024 (9 months)

Conducted product training sessions for internal and external stakeholders, onboarding new colleagues and enhancing product knowledge for sales teams and over 50 healthcare professionals. Managed and executed comprehensive marketing campaigns for assigned products across various channels, ensuring brand consistency through impactful congress promotions and digital testimonial campaigns. Leveraged

Product Training Marketing Campaigns Salesforce

APAC Marketing Trainee

Guerbet Asia Pacific Limited

Aug 2022 - Dec 2023 (1 year 4 months)

Organized and analyzed over 10 webinars, boosting attendance by 30% through strategic content planning and social media engagement. Oversaw and hosted a wide range of internal and external events, including product launches and overseas educational courses, successfully engaging 250 participants. Partnered with regional affiliates to execute educational campaigns, fostering consistent cross-market

Event Coordination

Social Media Intern

Fimmick

Jun 2021 - Aug 2021 (2 months)

Managed digital communities for 7 high-profile brands in the FMCG and finance sectors, ensuring audience engagement and community growth. Optimized Facebook advertising campaigns by targeting specific audience segments, enhancing ad placements efficiency and campaign performance. Produced monthly performance reports by analyzing key metrics and visualizing data from Facebook Developers to identify

Facebook Advertising Campaign Optimization performance reporting Data Analysis

Education

Degrees, certifications, and relevant coursework

Hong Kong University of Science and Technology

BSc in Biotechnology and Business, Biotechnology and Business

Conducted product training sessions to both internal and external stakeholders, onboarding new colleagues, and enhancing product knowledge for sales team and over 50 healthcare professionals (HCPs) across two cities in China. Managed and executed comprehensive marketing campaigns for the assigned product across various channels, ensuring brand consistency through impactful congress promotions and

University of Copenhagen

Exchange Biology-Biotechnology, Biology-Biotechnology

Organized and analyzed 10+ webinars, boosting attendance by 30% through strategic content planning and social media engagement. Oversaw and hosted a wide range of internal and external events, including an internal product launch event and overseas educational courses, successfully engaging 250 participants across two major cities in the Philippines.