Open to opportunities

Hassen Ben Haj

@hassenbenhaj

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Experienced Senior Manager with expertise in International Marketing and Localization.

Germany

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What I'm looking for

Seeking a remote role in an innovative, inclusive company that values efficiency and global collaboration. Excited to contribute my expertise in international marketing and localization while embracing a new work-life balance in Tunisia.

I am a seasoned leader with over 15 years of experience in Marketing, E-commerce, Project Management, and Operations. My career has been defined by a commitment to driving efficiency, fostering innovation, and leading cross-functional teams across international markets. I have a proven track record of developing and implementing strategies that enhance revenue growth and operational excellence.

In my roles at Groupon and LTK, I have successfully managed high-volume workflows, led cross-functional initiatives, and developed scalable systems for efficiency. My expertise includes localization, content management, and cross-border communication, which are essential for seamless remote operations. I am fluent in multiple languages and adept at bridging cultural gaps to enhance team collaboration and client interactions.

I take pride in optimizing processes to drive efficiency, allowing teams to focus on their core objectives. My ability to prioritize tasks, maintain discretion with sensitive information, and proactively anticipate needs makes me a reliable and strategic professional. I am excited about the prospect of contributing to a forward-thinking company that values efficiency, innovation, and inclusivity.

Experience

Work history, roles, and key accomplishments

Senior Manager Marketing, Localization and GTM

LTK

Sep 2023 - Aug 2024 (11 months)

Oversaw B2B marketing strategy for the International business, managing localization and go-to-market processes. Achieved $300k annual savings through a cost-efficient framework and established a marketing operations team in Brazil.

B2B Marketing Localization Project Management Cost Optimization Team Leadership Data Analysis Marketing Strategy Performance Metrics Communication

Senior Manager International Marketing & Marketing Operations

Groupon

Jan 2023 - Sep 2023 (8 months)

Led international marketing strategy across Europe, Middle East, and APAC, managing a team of senior marketing professionals. Achieved a 4% increase in gross profit year-over-year through data-driven marketing strategies.

Team Leadership Data Analytics Digital Marketing Performance Optimization Strategic Planning Revenue Management Market Research

Senior Manager International Marketing Central Europe & Middle East

Groupon

Mar 2021 - Jan 2023 (1 year 10 months)

Managed a multinational team and developed marketing strategies for EMEA and APAC, achieving a 6% increase in revenue. Oversaw localization processes and ensured brand consistency across markets.

Marketing Strategy Localization Team Management Revenue Market Analysis Brand Management Customer Engagement Campaign Management Performance Metrics Strategic Planning

Senior Country Marketing Manager Germany

Groupon

Mar 2020 - Mar 2021 (11 months)

Successfully managed the German business during the pandemic, achieving record revenue. Developed tailored marketing strategies and oversaw localization efforts for campaigns.

Marketing Management Localization Digital Marketing Performance Analytics Strategic Planning Campaign Management Market Research Brand Management Customer Insights

German Head of Revenue Management, Operations & Merchandising

Groupon

Jun 2017 - Mar 2020 (2 years 9 months)

Oversaw operational and revenue aspects for Groupon Germany, leading a team of 20. Focused on maximizing profitability and ensuring operational efficiency through strategic planning.

Revenue Management Operations Management Team Leadership Data Analysis Strategic Planning Market Research Compliance Cost Management

Senior Operations and Projects Manager

Groupon

Jul 2016 - Jun 2017 (11 months)

Streamlined processes across departments to improve operational efficiency. Led major projects and achieved a 12% increase in revenue through optimized workflows.

Operations Management Process Optimization Project Management Revenue Performance Metrics Compliance Quality Assurance Data Analysis

Head of Quality Assurance and Contract Management

Groupon

Mar 2010 - Jul 2016 (6 years 4 months)

Established quality assurance standards and processes, significantly reducing customer refunds. Managed a team to ensure compliance with industry standards.

Quality Assurance Compliance Team Management Performance Metrics Process Development Risk Management Data Analysis Customer Service Contract Management Regulatory Compliance

Education

Degrees, certifications, and relevant coursework

Potsdam University

Master's Degree, Business and Economics

2003 - 2009

Completed a German Dual BWL/VWL Diploma, which is equivalent to a Master's Degree in Business and Economics, focusing on both business administration and economics.

University of Jena

A-level Equivalent, Preparation for University Studies

2001 - 2002

Participated in the DSH Students Preparation Year, which is equivalent to the German A-level, aimed at preparing international students for university studies in Germany.