At Novartis, I lead business development and commercial work across multiple markets, including strategy for a $1.1B portfolio. I built a pipeline of around 150 growth and partnership opportunities a year, with about 30% advancing to due diligence.
I raised forecast accuracy from 40% to 70% through an AI-enabled commercial transformation involving predictive forecasting, AI agents, and CRM automation. I also built a shared Power BI KPI dashboard for quarterly and monthly performance reviews.
Earlier, at People2.0, I launched go-to-market strategies across 14 EMEA markets. At Remote, I managed regional revenue and channel KPIs, and at Abu Dhabi Commercial Bank, I grew mid-corporate relationships across the UAE. I work in English across regulated EMEA markets and bring native Arabic and nine years of experience in the Middle East.
