Open to opportunities

Harshitha V

@harshithav

Message

I turn consumer research into actionable FMCG brand and go-to-market recommendations.

India

Message

What I'm looking for

I'm looking for brand, consumer insights, or FMCG marketing roles where I can use primary research to shape product, campaign, and go-to-market decisions.

At ITC Limited's Classmate business, I ran 563 consumer surveys to uncover stationery-category needs and designed a new product line spanning concept, packaging, pricing, and a six-month launch plan.

I presented my go-to-market recommendation to the divisional CEO and senior leaders, supported by weekly decks and a written proposal. My consumer research work at FLAME University also involved a 200+ respondent study analyzed in SPSS using ANOVA, regression, and chi-square tests.

At Shapers, I led a 10-person intern team and used AI tools to automate content and research work, reducing turnaround time by close to 50%. I standardized workflows and trained interns on the tools and content process.

I'm targeting brand, consumer insights, and FMCG marketing roles where I can turn primary research into practical product, campaign, and growth decisions.

Experience

Work history, roles, and key accomplishments

Marketing Intern

ITC Limited

Jun 2025 - Aug 2025 (2 months)

Conducted 563 consumer surveys to identify unmet needs in the stationery category and designed a new product line with concept, packaging, pricing, and launch plan. Pitched go-to-market recommendations to senior leadership and produced weekly progress decks.

Consumer Research Survey Design Product Development Go To Market Strategy Data Analysis