Harsh Anand

I’m a results-driven Lead Generation & Digital Marketing Executive with 2+ years of experience generating B2B leads, building prospect databases, and running outbound campaigns for international clients. I focus on turning research into pipeline through sharp ICP identification and multi-channel outreach.

At Pearl Lemon Group, I managed B2B lead generation campaigns using cold email and LinkedIn outreach across global markets. I built and enriched prospect databases with Apollo, LinkedIn Sales Navigator, and Seamless AI, verified company and contact details to improve lead quality, and optimized campaigns using key performance metrics while maintaining strong email deliverability.

Earlier, as a Performance Marketing Intern at Skill Circle, I supported Google Ads and Meta Ads campaign management and monitored results using Google Analytics and Meta Business Suite. I bring a performance mindset to marketing—using data to improve targeting, messaging, and outcomes.

I also lead with ownership and collaboration, shaped by my experience as Management Head at a local NGO, where I led 15+ volunteers and organized 20+ community events. I’m motivated by continuous learning in digital marketing, and I enjoy networking, creating content, and staying active.