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Haripriya Marella

@haripriyamarella

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Marketing specialist at EYVA shaping the launch strategy for a non-invasive metabolic health platform.

India

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At EYVA (BlueSemi R&D), I lead brand strategy and go-to-market planning for a non-invasive metabolic health platform. I shape its positioning and launch narratives across digital, PR, influencer, and lifecycle channels.

At Arha Media and Broadcasting Pvt Ltd (aha), I planned campaigns for 40+ OTT titles across Telugu markets, including Unstoppable with NBK and Cinemaapuram. The campaigns delivered up to 1L+ daily subscriptions, and I worked with analytics and product teams on dashboards, campaign plans, and platform engagement flows.

At Disney+ Hotstar & Star Maa, I drove regional campaigns for Satyabhama and Miss Perfect, with the Satyabhama rollout achieving 150%+ TRP growth. I also planned campaign and communications strategy for the ₹28Cr EPIC Championship, using behavioral cohorts and performance reviews to inform messaging and reactivation loops.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

EYVA (BlueSemi R&D)

Jul 2025 - Present (1 year 4 months)

Leading brand strategy, GTM planning, and pre-launch to launch marketing for EYVA, a non-invasive metabolic health platform, across digital, PR, influencer, and lifecycle channels. Own brand positioning, messaging frameworks, and launch narratives, and contribute to international market planning for US, Australia, and global digital audiences.

Brand Strategy GTM Planning Pre Launch Marketing Launch Marketing Digital Marketing PR Influencer Marketing Lifecycle Marketing Brand Positioning Messaging Frameworks Dashboarding Cohort Analysis Performance Metrics International Marketing

Campaign & Comms Strategist

Head Digital Works (A23 Poker)

May 2024 - Jul 2025 (1 year 2 months)

Spearheaded campaign and comms strategy for ₹28Cr EPIC Championship, leading planning across CRM, lifecycle, WhatsApp, and in-app assets. Developed dashboards, tested creative variations, and led performance reviews tied to LTV and engagement.

Campaign Strategy Communications Strategy CRM Lifecycle Marketing WhatsApp Marketing In App Messaging Behavioral Segmentation Gamification Dashboarding Performance Reviews LTV optimization Engagement Optimization

Regional Marketing Specialist

Disney+ Hotstar & Star Maa

Jan 2024 - May 2024 (4 months)

Drove regional campaigns for marquee shows (Satyabhama, Miss Perfect), owning OOH planning, digital amplification, and influencer content. Achieved 150%+ TRP growth for Satyabhama post-campaign rollout.

Regional Marketing Out Of Home Planning Digital Amplification Influencer Marketing Campaign Analytics Vendor Management Creative Execution

360° Marketing Specialist

Arha Media and Broadcasting Pvt Ltd (aha)

Jul 2021 - Feb 2023 (1 year 7 months)

Spearheaded GTM strategy and 360° campaign execution for 40+ OTT titles across Telugu markets, including Unstoppable with NBK and Cinemaapuram. Delivered up to 1L+ daily subscriptions and managed multi-crore budgets across media, influencer, and ATL/BTL activations.