I founded ElMunditoColiving in Puerto Escondido, creating a coliving space for international remote workers and long-term travellers. I developed its brand positioning, marketing strategy, and growth concept from scratch.
At ElMunditoColiving, I manage operations end-to-end, including guest experience, vendor relationships, and pricing. I work to drive occupancy through targeted content marketing, social media, and partnerships with local businesses and nomad networks.
Through my freelance market research work, I recruit respondents for B2B, B2C, and Pharma studies in Germany and Mexico. I conduct interviews and moderate online focus groups in German, English, and Spanish, and deliver translations and transcripts to support analysis.
At DataCreaAG, I developed and executed digital marketing strategies, managed remote cross-functional teams, and created SOPs to streamline workflows. My earlier roles included operations, executive support, and project coordination for market research studies.
