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Hannah Vancan

@hannahvancan

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Brand & Business Consultant at Una Hora Menos, developing PES01™ from business model to launch roadmap.

Spain

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At Una Hora Menos, I lead strategic brand and business projects from proposal through implementation, translating business challenges into actionable strategies. I manage client relationships, scope, budgets, timelines and delivery across multidisciplinary teams.

As Brand Experience Manager, I led the strategy and development of PES01™, a platform for brand experiences, cultural activations and strategic encounters. I defined its business model, value proposition, service verticals and launch roadmap, and managed a €150K implementation budget.

At Monva Creative, I founded and managed an independent branding practice, developing brand platforms, value propositions, audience strategies and visual and verbal identities. I managed client projects from diagnosis and strategic definition through creative development, delivery and activation.

Earlier, I introduced a brand strategy framework at Lab.o and contributed to expanding its services. I also developed brand and communication work for Prospere Médicos & Instituto Gatto, Retornar and BŌ Cosméticos.

Experience

Work history, roles, and key accomplishments

Current

Brand & Business Consultant

Current

Una Hora Menos

Mar 2026 - Present (8 months)

Leading strategic brand and business projects end-to-end, acting as the main client-facing point of contact and managing scope, budgets, timelines, stakeholders and quality from proposal to implementation.

Strategic Project Management Brand Strategy Business Strategy Client Management Budget Management Stakeholder Management Cross functional Team Coordination Brand Activation Events Commercial Strategy Proposals Business Development Project Scoping Planning Supplier Management

Brand Experience Manager

Una Hora Menos

Mar 2025 - Mar 2026 (1 year)

Led the strategy and development of PES01™, a new creative business and physical platform for brand experiences, cultural activations and strategic encounters. Managed a €150K implementation budget, coordinating multidisciplinary teams, external suppliers and parallel workstreams.

Brand Strategy Business Model Development Value Proposition Audience Segmentation Go To Market Strategy Budget Management Cross functional Team Coordination Stakeholder Management Creative Direction Event Management

Brand Consultant

Lab.o

Jan 2024 - Mar 2025 (1 year 2 months)

Collaborated with Lab.o, a multidisciplinary design studio for creative brands, helping expand its offer from curatorship and furniture design into structured brand strategy and design services. Introduced a brand strategy framework that enabled more complex brand projects.

Brand Strategy Design Strategy Client Management Project Management Communication Skills

Founder & Brand Consultant

Monva Creative

Feb 2021 - Mar 2025 (4 years 1 month)

Founded and managed an independent branding practice, leading end-to-end client projects from diagnosis and strategic definition, to creative development, delivery and activation. Developed brand platforms, value propositions, audience strategies, visual and verbal identities, strategic decks and launch materials.

Brand Strategy Business Strategy Client Management Project Management Creative Direction Visual Identity Verbal Identity Strategic Decks Launch Materials

Brand Director

Prospere Médicos & Instituto Gatto

Jun 2022 - Oct 2023 (1 year 4 months)

Led brand, marketing and communication strategy for a healthcare education business, aligning positioning, audience needs, content direction and commercial priorities. Developed commercial narratives, campaign directions and strategic materials to support launches, sales initiatives and brand authority.

Brand Strategy Marketing Strategy Communication Strategy Content Direction Campaign Management Stakeholder Management Leadership

Designer

Retornar

Jun 2022 - Sep 2022 (3 months)

Developed digital creatives and landing page assets for paid media campaigns, aligning conversion goals, brand positioning and communication hierarchy. Supported marketing and content initiatives across campaigns and digital touchpoints.

Digital Design Landing Page Design Paid Media Brand Positioning Communication Skills Marketing

Brand Designer, Marketing & Communication

BŌ Cosméticos

Jun 2021 - Apr 2022 (10 months)

Supported brand, marketing and communication initiatives for a cosmetics brand across digital, promotional and customer-facing touchpoints. Developed visual assets, campaign materials and digital content aligned with brand consistency and commercial goals.

Brand Design Marketing Communication Skills Visual Assets Campaign Materials Digital Content