I’ve spent the past 8+ years at the intersection of brand strategy, client leadership and creative team management, moving between media, agencies and brand-building projects across three continents.
At Forbes Latam, I partnered with 20+ advertisers and launched a new commercial vertical from scratch — Lujo Descalzo — spotting a cultural signal early and turning it into a renewable revenue stream.
At TVA, between New York and Paris, I managed international clients and positioned them on global stages like the UN Global Compact, COP27 and the Marché du Film, coordinating multi-market teams across time zones.
At Figmints, a US creative marketing agency, I ran finance and operations across 20+ brand accounts — budgets, forecasting, billing and profitability — because I wanted to understand the business side of agency work from the inside.
More recently, in Madrid, I’ve led full brand evolutions end to end, from strategy and verbal identity to execution, directing multidisciplinary teams of art directors, motion designers, copywriters and data scientists, and bringing AI into the creative process.
I’m Argentine, with Italian and British roots, and I move naturally between cultures. English C2, Spanish native. In parallel, I’ve been a documentary film photographer for nine years, from Antarctica to Indonesia, from Paris to Patagonia. It’s the practice that keeps my eye honest and my work grounded.
What I’m looking for: to join an agency, a media company or a scale-up where I can be the bridge between client, strategy and execution — and where making things happen matters as much as thinking well. Based in Madrid, open to hybrid and remote roles within compatible time zones.
