Open to opportunities

Malena Jovanovic

@malenajovanovic

Marketing & brand strategist bridging creative agencies and data. I help studios and brands turn insight into campaigns that actually move the needle.

Spain

Message

What I'm looking for

I’m looking for a role where branding, content strategy, and creative direction meet—so I can translate complex insights into compelling campaigns, learn fast, and help brands grow through thoughtful storytelling and performance-driven execution.

I've spent my career bouncing between branding studios, creative agencies, and the analytics side of things — which basically means I'm the person who can sit in a strategy workshop in the morning and dig into a Looker dashboard in the afternoon without feeling out of place in either room.

Day to day I do a mix of social media, visual production, campaign concepting, and the reporting that makes sure any of it actually worked. I like teams that are small enough to move quickly and honest enough to kill ideas that aren't landing.

I care about brands that stand for something specific, work that gets shipped instead of endlessly polished, and feedback loops tight enough that creative and data actually talk to each other. Currently based in Spain and open to fully remote roles, EU or global.

Experience

Work history, roles, and key accomplishments

Social Media & Event Intern

Ideja Marketing Agency

Led a social media launch for Spoon Kafeterija from zero, owning content strategy, post design, and on-site event activations. Drove ongoing social growth for Mama Shelter Belgrade, reaching 31K followers through content production and coordination of branded events.

Social Media Management Content Planning Growth Marketing Video Editing Email Marketing Content Production Meta Business Suite Analytics Digital Campaign Management

Digital Marketing & Branding Intern

After Studio

Produced 10+ short-form video series translating complex macroeconomic insights into brand-relevant content, reaching 15,000–35,000 views. Built content calendars and editorial briefs from real-time global trends, ran media outreach to journalists (Forbes, Financial Times, The Wall Street Journal), and designed digital visuals using Canva and Adobe Creative Suite.

Short Form Content Content Strategy Editorial Social Media Growth Brand storytelling Canva Adobe Creative Suite Visual Design

Founder & Marketing Strategist

72Belgrade Concierge Service

Wrote the brand and business plan for 72BGD, including positioning, target audience segmentation, revenue model, and expansion strategy into Sarajevo and Zagreb. Built the brand identity from concept to execution, defining archetype, tone of voice, messaging guidelines, and a complete design system across digital and client-facing materials.