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Muhammad Roman

@muhammadroman1

Digital marketing specialist at PhoneSmart FZCO who introduced Taboola at Ecom-Prism, increasing campaign click-through rate by 40%.

Pakistan

Message

At PhoneSmart FZCO, I planned and executed digital marketing strategies to increase brand visibility and lead generation. I also supported B2B sales and coordinated marketing with sales goals.

As a freelance digital marketer, I advised startups and small businesses on advertising funnels and performance marketing. I tested and optimized e-commerce funnels, improving sales by up to 3x, and set up GA4 and Facebook Pixel tracking.

At Ecom-Prism, I managed paid campaigns across Facebook, Google, and Instagram and implemented SEO strategies. I introduced Taboola as a new ad channel, achieving a 40% increase in campaign click-through rate.

Experience

Work history, roles, and key accomplishments

Senior Digital Marketer and Sales Executive

PhoneSmart FZCO

Jul 2025 - Apr 2026 (9 months)

Planned and executed digital marketing strategies to increase brand visibility and lead generation. Managed digital presence, supported B2B sales, and coordinated with internal teams to align marketing with sales goals.

Digital Marketing Lead Generation B2B Sales Client Communication Campaign Analysis

Freelance Digital Marketer and Digital Advertising Consultant

Self-Employed

Mar 2022 - Jul 2025 (3 years 4 months)

Advised startups and small businesses on building scalable digital advertising funnels and performance marketing strategies. Ran A/B testing and funnel optimization for e-commerce clients, improving sales by up to 3x.

Digital Advertising Funnel Optimization A B Testing GA4 Facebook Pixel Performance Marketing

Shopify Consultant and Store Optimizer

Self-Employed

Dec 2021 - Jul 2025 (3 years 7 months)

Built custom Shopify stores with optimized product pages, payment gateway integration, and SEO. Helped several clients reach their first 100+ orders through targeted marketing campaigns.

Shopify Ecommerce SEO Payment Gateway Integration Marketing Campaigns

Digital Marketing Manager

Teqfire

Aug 2023 - Dec 2023 (4 months)

Managed digital marketing initiatives for the company, focusing on performance and brand growth.

Digital Marketing Campaign Management Performance Marketing

Trainer, Digital Marketing and E-commerce

Extreme Commerce

Feb 2023 - Jul 2023 (5 months)

Trained aspiring entrepreneurs on digital marketing and e-commerce through workshops and webinars on Facebook Ads, Shopify, and funnel optimization. Mentored students through hands-on projects, building real-world campaigns with measurable results.

Training Digital Marketing Ecommerce Facebook Ads Shopify Funnel Optimization

Digital Marketing Specialist

Ecom-Prism

Jun 2021 - Jul 2022 (1 year 1 month)

Managed end-to-end paid campaigns across Facebook, Google, and Instagram, driving a significant increase in leads and sales. Implemented SEO strategies that improved search rankings and organic traffic; optimized landing pages for higher click-through rate and lower bounce rate.

Facebook Ads Google Ads Instagram Ads SEO Landing Page Optimization Taboola