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Hamza Durrani

@hamzadurrani

I am broadly a digital marketer. My forte is using my digital analyst skills to plan marketing campaigns and create SEO content.

Pakistan

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What I'm looking for

Open to remote roles of social media manager, SEO content creator, or digital marketing specialist. Two years' experience running content calendars across Instagram, LinkedIn, Facebook, and X using Buffer and Canva.

Experienced and Willing to share my analytical skills as data based strategiser.

Based in Pakistan (UTC+5), flexible hours.

Currently, I lead marketing and content at Essaris, an AI-powered essay-evaluation SaaS, while also taking on product and data work when the role needs it.

Along with various survey-based marketing decisions and landing page redesigning, I also built a 6-month AI-assisted content system that drafts, formats into branded templates, and schedules across Facebook, Instagram, LinkedIn, and X, with human review for quality. I also use Buffer and Metasuite for pre-scheduled posting

I execute decisions based on data and experience. For instance, at my current job, no pricing and subscription models were agreed upon by the team. I resolved the issue with 3 multi-staged Q&As with 180+ respondents. The time-based subscription was left for useage base subscriptions because customers preferred it. I also found an additional insight in the data and added a new feature to teh SaaS and convinced 28 committed users before even launching it.

Before Essaris, I handled communications and social media as an intern and coordinated content and outreach in university and government roles, then supported clients as a freelance writer and research assistant across time zones. I’m excited by work that’s measurable, cross-functional, and where I can translate research into clear messaging, features, and go-to-market decisions.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Content Lead / Product Lead

Current

Essaris

Jan 2026 - Present (8 months)

Created an AI-assisted content with SEO and built a 6-month scheduling system for the same content

Ran 3 consumer surveys with a total of +180 (68 + 47+ 70) respondents to decide the subscription model, features initiated upon launch, and customer pain points.

Also analyzed the same surveys' data in Excel and found insights that can be used for marketing campaigns.

SEO Keyword Research Email Marketing Content Scheduling Social Media Management Meta Business Suite Buffer Facebook Instagram LinkedIn Claude Grammarly Canva QA Testing Excel Survey Analysis User Research Landing Page Optimization N8n

Proof Editor

Directorate of Youth Affairs, Government of Khyber Pakhtunkh

Nov 2023 - Aug 2024 (9 months)

Managed incoming email correspondence and drafted professional responses. Handled social media page management, public message inquiries in professional English, and drafted and edited reports and research documents while maintaining records.

Correspondence Customer Service Social Media Management English Editing Report Writing Documentation Public Message Handling

Marketing & Lead Generation Coordinator (Volunteer)

English Linguistic & Literary Club (ELLC)

Mar 2021 - Jun 2022 (1 year 3 months)

Ran a member sign-up campaign by posting announcements and using a short survey to segment people by interest. Converted survey responses into internal groups and supported recruitment through organized content and analysis.

Lead Generation Marketing Campaigns Audience Segmentation Survey Analysis

Content Strategist / Data Analyst / Social Media Manager

English Linguistic & Literary Club (ELLC)

Mar 2021 - Jun 2022 (1 year 3 months)

Developed and managed club content and coordinated social media posting. Used a short survey to segment people by interest, analyzed the responses into simple summaries, and supported member group formation based on results.

Content Strategy Social Media Management Data Analysis Survey Design Audience Segmentation Reporting

Email Correspondent

English Linguistic & Literary Club (ELLC)

Mar 2021 - Jun 2022 (1 year 3 months)

Served as the club’s email correspondent, handling inbound and outbound communication. Supported the club’s content and research outputs by writing and editing on-brand materials and producing simple summaries from analyzed data.

Correspondence Professional Writing Content Editing Research Summaries

Executive Member

English Linguistic & Literary Club (ELLC)

Mar 2021 - Jun 2022 (1 year 3 months)

Contributed to ELLC activities, including writing and editing on-brand content and research reports, and summarizing analyzed data. Helped run a member sign-up campaign by posting announcements, using a short survey to segment by interest, and turning responses into internal groups.

Content Writing Content Editing Reports Survey Analysis Audience Segmentation Campaign Coordination

Freelance Content Writer & Editor

Self-Employed

Oct 2019 - Nov 2020 (1 year 1 month)

Wrote and edited web content and produced report and summary writing for international clients. Gathered requirements over email, resolved revisions, and supported survey analysis with segment breakdowns and recommendations.

Web Content Writing Editing Report Writing Client Communication Survey Analysis Excel Google Sheets

Freelance Research Assistant & Report

Self-Employed

Oct 2019 - Nov 2020 (1 year 1 month)

Provided research assistance and report writing support, including market research and consumer research reporting. Structured survey analysis with segment breakdowns, percentage distributions, and recommendations for client deliverables.

Research Support Report Writing Market Analysis Consumer Research Survey Analysis Recommendations Percentage Distribution Excel Google Sheets

Proof Editor

Self-Employed

Oct 2019 - Nov 2020 (1 year 1 month)

Performed proof editing and quality review work for client writing deliverables. Supported revision cycles through client communication and document-level editing.

Proofreading Editing Client Communication

Social Media Coordinator (Intern)

Directorate of Youth Affairs, Government of Khyber Pakhtunkh

Coordinated social media activities for the Directorate of Youth Affairs, Government of Khyber Pakhtunkhwa.

Communications Intern

Directorate of Youth Affairs, Government of Khyber Pakhtunkh

Supported communications activities for the Directorate of Youth Affairs, Government of Khyber Pakhtunkhwa.

Content & Communications Coordinator

Directorate of Youth Affairs, Government of Khyber Pakhtunkh

Coordinated content and communications for the Directorate of Youth Affairs, Government of Khyber Pakhtunkhwa.

Education

Degrees, certifications, and relevant coursework

University of Peshawar

Bachelor of Science, English Literature (Linguistics specialization)

2018 - 2022

Grade: GPA 3.5/4.0, 2nd position

BS in English Literature with a Linguistics specialization, including Semantics, Syntax, and Morphology. Earned a GPA of 3.5/4.0 and secured 2nd position.