Open to opportunities

Abu Bakr Siddique

@abubakrsiddique

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Performance-driven digital marketer with expertise in high-impact campaigns.

Pakistan

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What I'm looking for

I am seeking a dynamic role that allows me to leverage my digital marketing expertise, drive impactful campaigns, and contribute to business growth in a collaborative environment.

I am a performance-driven digital marketer with over 5 years of experience in managing and scaling high-impact campaigns. My expertise lies in driving high-conversion campaigns and optimizing budgets to achieve remarkable results. I have consistently maintained a 900% ROAS on Google Ads with over $820K in ad spend in the last six months, and an 8x ROAS on Meta Ads with $400K in spend. My data-driven strategies have proven effective in maximizing ROI and delivering sustained business growth.

Currently, I serve as a Performance Marketing Manager at First MFG Co., where I manage a $120,000 monthly ad budget across various platforms, including Google, Meta, Bing, and TikTok. My efforts have resulted in a 30% increase in sales and a 14% reduction in returns. Previously, I excelled as a Google and Meta Ads Expert at Discounted Wheel Warehouse, achieving an impressive 874% ROAS over nine months while managing $270K in ad spend. My journey in digital marketing has been marked by a commitment to excellence and a passion for leveraging data to drive results.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing

Current

First MFG Co.

May 2024 - Present (1 year 3 months)

Managed and optimized a $120,000 monthly ad budget across Google, Meta, Bing, and TikTok. Increased sales by 30% and cut returns by 14% through targeted media buying. Leveraged Triple Whale for conversion rate optimization, enhancing campaign performance and customer retention.

Google Ads Meta Ads Bing Ads Media Buying Conversion Rate Optimization

Google and Meta Ads Expert

Discounted Wheel Warehouse

Oct 2023 - May 2024 (7 months)

Sustained 874% ROAS over 9 months, managing $270K in ad spend on Google Ads. Delivered 7x ROAS with $40K in ad spend on Meta Ads in the last 5 months. Boosted conversions, scaled campaigns, and lowered CPAs with data-driven tactics.

Google Ads Meta Ads CPA Optimization Campaign Scaling Data Driven Marketing

Digital Marketing Executive

Digital Insides

Dec 2022 - Oct 2023 (10 months)

Successfully planned and managed 80+ PPC campaigns and 40+ social media campaigns. Executed campaigns, increasing lead acquisition by 40% and customer retention by 25%. Optimized ad spend, reducing CPA by 20% and increasing ROAS by 30%.

PPC Campaigns Customer Retention

Education

Degrees, certifications, and relevant coursework

IBA Sukkur

Bachelor of Business Administration, Marketing

2018 - 2022

Majored in Marketing, completing a thesis on 'Consumer Adoptability in the New Era of Digital Marketing'. Gained comprehensive knowledge of business administration principles with a focus on marketing strategies.