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Abu Bakr Siddique

@abubakrsiddique

Performance-driven digital marketer with expertise in high-impact campaigns.

Pakistan
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What I'm looking for

I am seeking a dynamic role that allows me to leverage my digital marketing expertise, drive impactful campaigns, and contribute to business growth in a collaborative environment.

I am a performance-driven digital marketer with over 5 years of experience in managing and scaling high-impact campaigns. My expertise lies in driving high-conversion campaigns and optimizing budgets to achieve remarkable results. I have consistently maintained a 900% ROAS on Google Ads with over $820K in ad spend in the last six months, and an 8x ROAS on Meta Ads with $400K in spend. My data-driven strategies have proven effective in maximizing ROI and delivering sustained business growth.

Currently, I serve as a Performance Marketing Manager at First MFG Co., where I manage a $120,000 monthly ad budget across various platforms, including Google, Meta, Bing, and TikTok. My efforts have resulted in a 30% increase in sales and a 14% reduction in returns. Previously, I excelled as a Google and Meta Ads Expert at Discounted Wheel Warehouse, achieving an impressive 874% ROAS over nine months while managing $270K in ad spend. My journey in digital marketing has been marked by a commitment to excellence and a passion for leveraging data to drive results.

Experience

Work history, roles, and key accomplishments

FC
Current

Performance Marketing

First MFG Co.

May 2024 - Present (2 years 1 month)

Managed and optimized a $120,000 monthly ad budget across Google, Meta, Bing, and TikTok. Increased sales by 30% and cut returns by 14% through targeted media buying. Leveraged Triple Whale for conversion rate optimization, enhancing campaign performance and customer retention.

DW

Google and Meta Ads Expert

Discounted Wheel Warehouse

Oct 2023 - May 2024 (7 months)

Sustained 874% ROAS over 9 months, managing $270K in ad spend on Google Ads. Delivered 7x ROAS with $40K in ad spend on Meta Ads in the last 5 months. Boosted conversions, scaled campaigns, and lowered CPAs with data-driven tactics.

DI

Digital Marketing Executive

Digital Insides

Dec 2022 - Oct 2023 (10 months)

Successfully planned and managed 80+ PPC campaigns and 40+ social media campaigns. Executed campaigns, increasing lead acquisition by 40% and customer retention by 25%. Optimized ad spend, reducing CPA by 20% and increasing ROAS by 30%.

Education

Degrees, certifications, and relevant coursework

IS

IBA Sukkur

Bachelor of Business Administration, Marketing

2018 - 2022

Majored in Marketing, completing a thesis on 'Consumer Adoptability in the New Era of Digital Marketing'. Gained comprehensive knowledge of business administration principles with a focus on marketing strategies.

Tech stack

Software and tools used professionally

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