At PROFASEE, I lead PPC for a multi-brand portfolio, aligning campaigns with price optimization to improve profit, rank, and sell-through. I manage campaign architecture across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP, and build weekly pacing plans and dashboards.
At WITHIN, I managed $3M+ in yearly ad spend across brands including Tommy Hilfiger, Calvin Klein, Lacoste, Hugo Boss, and Open Farm. I helped launch the Lacoste LC33 Watch Family, capturing 25% of total ad-driven sales within 90 days, and restructured Open Farm's ad funnels, increasing monthly revenue from $75K–85K to consistently $100K+, with a $150K peak in one day.
