At Loyalty Sense Inc., I cut Amazon TACoS from 22% to 11% on $13M+ in annual sales, holding a 10–15% target through placement-level bidding, dayparting, and budget caps. I also cut Walmart Connect TACoS from 25% to 13% on $400K+ in annual GMV.
I manage 11 brands across several product categories, from keyword research and launch through scaling. I built a Walmart launch-to-scale playbook that’s now used for every new product launch.
At Loyalty Sense Inc. and in previous roles, I’ve worked across Amazon and Walmart campaigns, PPC and listing audits, and client reporting. I’ve also built audit SOPs, coached junior teammates, and researched products and keywords to support FBA launches.
