
Shoaib Ishfaq
@shoaibishfaq
I build scalable Amazon PPC systems that grow revenue and profitability.
What I'm looking for
I've led Amazon advertising operations at Chief Marketplace Officer, building workflow, performance evaluation, and training systems for a team managing a $1.3M+ client portfolio.
At My Amazon Guy, I managed $150K–$250K in monthly ad spend across Amazon and eBay accounts while leading specialists responsible for 40+ clients. I aligned full-funnel PPC, keyword, bidding, and placement strategies with revenue and profitability goals.
I've also managed Amazon and Walmart advertising budgets, launched stores from scratch, and guided product research, sourcing, listings, and launch strategy. I focus on practical systems that improve TACOS, campaign efficiency, team accountability, and marketplace growth.
Experience
Work history, roles, and key accomplishments
Amazon Advertising Operations Lead
Chief Marketplace Officer
Aug 2025 - Present (1 year 1 month)
Designed and implemented operational systems for the advertising department, improving workflow clarity and team accountability. Built performance evaluation frameworks and led capacity enhancement initiatives.
Amazon Advertising Team Lead
My Amazon Guy
Aug 2023 - Jan 2025 (1 year 5 months)
Managed and scaled multiple Amazon and eBay client accounts with $150K-$250K monthly ad spend. Oversaw a team of specialists managing 40+ client accounts, ensuring performance consistency and delivery quality.
Marketplace Manager
LOOKEE TECH
Jan 2023 - Jun 2023 (5 months)
Managed $340K monthly advertising budget across Amazon and Walmart. Led campaign optimization, improving ROAS and efficiency.
Product Development & Advertising Manager
Nuvance
Feb 2021 - Dec 2022 (1 year 10 months)
Led product research, sourcing, and launch strategy. Managed PPC campaigns and listing SEO for new products.
PPC & Growth Consultant (Project)
Purple Pepper Commerce
Designed and implemented email marketing systems using GoHighLevel. Built sales funnels and automation workflows to improve lead conversion.
Education
Degrees, certifications, and relevant coursework
University of Veterinary and Animal Sciences
Doctor of Pharmacy (Pharm-D), Pharmacy
Doctor of Pharmacy (Pharm-D) degree from the University of Veterinary and Animal Sciences, Lahore.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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