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Usama Aslam

@usamaaslam1

Senior PPC Manager at Sophie Society scaling Amazon brands with data-driven campaigns and bid optimization.

At Sophie Society, I oversee PPC strategy for 10+ brands generating $1M+ in combined monthly revenue. I scale Amazon brands through data-driven campaign structures and continuous bid optimization.

I use AdLabs, Helium 10, and Data Dive for account audits, keyword research, and performance optimization. Structured A/B testing and search term segmentation have helped increase sales velocity and market share.

At Exa Management, I directed Amazon brand operations and PPC strategy for 20+ private-label clients across US, CA, and EU marketplaces. I achieved 35% YoY growth and reduced ACoS by up to 40% across multiple brands.

Across client and owned brands, I’ve driven $20M+ in total Amazon sales and managed $300K+/month in ad spend. I’ve also launched 30+ private-label products across US, CA, and EU marketplaces.

Experience

Work history, roles, and key accomplishments

Current

Senior PPC Manager

Current

Sophie Society

Apr 2026 - Present (6 months)

Oversee PPC strategy for 10+ brands generating $1M+ in combined monthly revenue. Scaled multiple Amazon brands through data-driven campaign structures and continuous bid optimization.

Ad Labs Helium 10 Expertise Data Dive A B Testing Search Term Segmentation PPC Strategy Account Audits Bid Optimization

Team Lead – PPC

Exa Management

Mar 2022 - Oct 2025 (3 years 7 months)

Spearheaded global Amazon brand operations for 20+ private-label clients, generating $300K+ in monthly revenue. Directed PPC strategy and catalog optimization across US, CA, and EU marketplaces.

PPC Strategy Catalog Optimizations Brand Management Bidding Strategies Keyword Segmentation Team Leadership Mentorship

Amazon PPC Specialist

Ladder.io

Jul 2024 - Dec 2024 (5 months)

Managed ad portfolios for multiple 6–7 figure Amazon brands with $50K+/month in combined ad spend. Utilized Perpetua for campaign audits, automation, and intelligent bid optimization.

Perpetua Campaign Audits Automation Bid Optimization ACOs TACOS CTR

PPC Manager

Leverify

Oct 2021 - Mar 2022 (5 months)

Managed large-scale US ad campaigns across multiple product categories. Conducted A/B testing, search term analysis, and bid optimization to consistently improve ROAS.

A B Testing Search Term Analysis Bid Optimization ROAS Brand Positioning Conversion Rate Optimization