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Meer HamzaMH
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Meer Hamza

@meerhamza

Amazon Growth Strategist | I help CPG & beauty brands boost revenue with aligned PPC, listings, & intent | 7+ years, 50+ brands scaled

Pakistan
Message

I specialize in CPG, beauty, skincare, makeup, health & wellness, and supplement D2C brands doing $15k+/month in Amazon ad spend who are:

→ Stuck at a revenue plateau despite good metrics

→ Launching new products and need structured growth frameworks

→ Scaling aggressively but losing profit margin

→ Ready to transform their Amazon presence (not just optimize it).

MY APPROACH I don't just manage PPC campaigns. I build Amazon growth systems where PPC, listings, and buying intent align, so ad spend compounds revenue rather than just generating clicks. This means: - Full-funnel advertising strategy (Sponsored Products, Sponsored Brands, Sponsored Display) - Listing optimization aligned with ad messaging and search intent - Launch frameworks that get products to Top-10 rankings in 6 weeks - Keyword evolution systems that scale past the launch honeymoon - Brand positioning, creative direction, and marketplace visibility.

RESULTS I'VE DELIVERED - 2x ad revenue in 90 days (health & wellness brand) - 37% increase in new-to-brand customers (sports nutrition) - Top-10 organic rankings in 6 weeks (multiple launches) - 55% ACOS reduction while maintaining sales velocity - Scaled brands to 7 figures across 3 new international marketplaces.

BEYOND CLIENT WORK As President of the Gujranwala Freelancers Association and Chairman of the GCCI Digital Transformation Committee, I'm committed to building the next generation of Amazon specialists in Pakistan. I've trained 100+ Amazon sellers through Enablers Pakistan and mentor aspiring strategists on moving from campaign operators to growth architects.

Experience

Work history, roles, and key accomplishments

EH
Current

Amazon Brand & Advertising Lead

Ecom Hawks

Jan 2025 - Jan 2026 (1 year)

- As Brand & Advertising Lead, I drive growth strategies for Amazon brands, focusing on PPC and marketplace execution.
- I set brand positioning strategies and lead cross-functional teams.
- Key achievements include doubling ad revenue for a health brand in 90 days, increasing New-to-Brand customers by 37%, and facilitating international expansion with localized strategies.

EH

Amazon Brand & Advertising Manager

Ecom Hawks

Feb 2023 - Jan 2026 (2 years 11 months)

- Executed full-funnel Amazon PPC strategies, driving brand growth and managing account operations.
- Conducted market research and collaborated with cross-functional teams.
- Achievements include doubling ad sales for a health brand in 90 days, increasing new-to-brand customers by 37% for a sports nutrition brand, and reducing ACOS by 55% while maintaining sales.

FI

Amazon Advertising Strategist

fiverr

Jan 2018 - Feb 2024 (6 years 1 month)

- Brand/ASIN Audit: Assess strengths and weaknesses in touchpoints.
- Retail Readiness: Optimize images, A9 SEO, A+ content, Q&As, use Vine, and improve Offer Quality Score.
- Ad Spend Realignment: Focus budget on high-impact areas and reduce waste.
- Scaling Strategy: Expand full-funnel strategies with Sponsored Products tailored to each brand and ASIN.

UP

Amazon Advertising Strategist

Upwork

Jan 2018 - Feb 2024 (6 years 1 month)

- Brand/ASIN Audit: Assess strengths and weaknesses in touchpoints.
- Retail Readiness: Optimize images, A9 SEO, A+ content, Q&As, use Vine, and improve Offer Quality Score.
- Ad Spend Realignment: Focus budget on high-impact areas and reduce waste.
- Scaling Strategy: Expand full-funnel strategies with Sponsored Products tailored to each brand and ASIN.

EN

Training Consultant (Amazon DTC)

Enablers

Nov 2019 - Nov 2023 (4 years)

- As a Lead Training Consultant, I trained over 100 Amazon Private Label sellers in product development, sourcing, Amazon SEO, and launch strategies.
- I also guided 100+ wholesale sellers on supplier acquisition and supply chain management, and trained individuals for roles such as product developer and advertising analyst.

Education

Degrees, certifications, and relevant coursework

University of Central Punjab logoUP

University of Central Punjab

Bachelor of Science, Computer Science

2011 - 2015

Grade: 2.75

Activities and societies: Member of technical team of SACS (Society for Advancement of Computer Science) during BS(CS).

Completed a Bachelor of Science in Computer Science with active participation in the technical team of the Society for Advancement of Computer Science (SACS).

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Meer Hamza - Amazon Brand & Advertising Lead - Ecom Hawks | Himalayas