Muhammad Umar User

Lead Amazon PPC strategy and execution across a portfolio of client accounts in five EU marketplaces. Scaled combined monthly sales from €50K to €400K by restructuring campaigns, reallocating budgets, and tightening keyword targeting.

Managed Amazon PPC campaigns for multiple brands across high-competition categories including supplements, wellness, and personalized products. Scaled sales for a supplement brand from $1,000/day to $2,000/day while increasing Subscribe & Save conversions.

Managed 5–6 brands across multiple marketplaces and categories. Launched new product listings for multiple brands and improved organic ranking and visibility.

Increased revenue from $36K to $56K/month (55.5% growth) in four months while keeping TACoS under 20%. Managed an $85K+ ad budget and used Search Query Performance (SQP) data to drive scaling and visibility.

Improved ranking and sales of headband products; managed and optimized a $60K+ ad budget. Applied lifecycle-based PPC strategy for efficient budget allocation.

Increased profit 5x in three months ($700 to $3,500) at a 19% ACoS through SEO and listing optimization.

Developed data-driven PPC campaigns that grew sales and visibility in a competitive sub-category.

Boosted UK sales by £30,000+ and resolved listing suppression issues to restore visibility. Created and optimized listings for 48 football glove variations.

Pursued a Bachelor in Business Administration at Virtual University of Pakistan.