Open to opportunities

Shaheer Siddiqui

@shaheersiddiqui

Senior Amazon Brand Manager and PPC Specialist driving marketplace growth through data-led PPC and listing optimization.

Pakistan

Message

What I'm looking for

I’m looking to lead Amazon brand growth end-to-end—PPC strategy, ACOS control, and listing optimization—while partnering cross-functionally to launch products, improve conversion, and scale high-performing catalogs on key marketplaces.

I’m an Amazon Brand Manager and PPC Specialist with 5+ years of experience scaling Amazon brands across the US, Canada, UK, and Germany. I build PPC strategies, drive listing optimization, and use Brand Analytics and Search Query Performance insights to improve visibility, conversion, and overall marketplace growth.

In my recent roles, I’ve managed 150+ SKUs and $350K+ in monthly ad spend, focused on ACOS control, keyword strategy, campaign structure, and performance reporting. I’ve launched new products that reached top 30 positions in their subcategories, supported creator connection and influencer strategies for launch traction, and consistently reduced wasted ad spend and CPC through bid optimization, keyword refinement, and negative targeting.

Experience

Work history, roles, and key accomplishments

Current

Senior Amazon Brand Manager

Current

Seller Prism

Jan 2026 - Present (6 months)

Managed Amazon brands across the US, Canada, UK, and Germany, covering existing products and new launches. Built market-specific PPC strategies and optimized listings and ads to improve visibility and conversion, including creator/influencer support for launch traction.

PPC Strategy Brand Analytics Keyword Research Campaign Optimization Listing Optimization Budget Management ACOS And TACOS Analysis Competitor Research Marketplace Management performance reporting Bid Optimization Keyword Targeting Ad Copy Optimization Influencer Marketing

Deputy Product Manager

Utopia Industries

Jun 2025 - Jan 2026 (7 months)

Managed the pillow category on Amazon US and Canada, covering 150+ SKUs and a high-volume catalogue. Handled $350K+ monthly ad spend and improved PPC performance through bid optimization, keyword refinement, and reduced wasted spend.

Brand Analytics Keyword Research Campaign Optimization Listing Optimization Budget Management ACOS And TACOS Analysis performance reporting Bid Optimization Keyword Refinement Cross Functional Execution

Amazon Brand Specialist

Nexus DigiHub

Mar 2023 - Apr 2025 (2 years 1 month)

Planned and executed PPC, listing optimization, keyword, and growth strategies for Amazon brand accounts across multiple categories. Tracked CTR, CPC, ACOS, conversion rate, and sales performance and collaborated with brand, content, and design teams to improve listings and creatives.

PPC Strategy Brand Analytics Keyword Research Campaign Optimization Listing Optimization performance reporting CTR CPC ACOs Sales Performance Stakeholder Management Keyword Targeting Ad Copy Optimization Catalogue Growth

Freelance Amazon PPC Manager

Fiverr and Upwork

Jun 2021 - Feb 2023 (1 year 8 months)

Managed Amazon Ads and Shopping campaigns for 50+ ecommerce clients, optimizing PPC to improve detail page traffic and reduce wasted ad spend. Reduced CPC via keyword cleanup and negative targeting, supported revenue growth through campaign setup, and aligned budgets and performance reporting with client sales and profit goals.

Keyword Research Campaign Optimization Negative Targeting Budget Management performance reporting CTR CPC

PPC Intern

Extreme Commerce

Nov 2020 - Feb 2021 (3 months)

Supported Amazon advertising campaigns with keyword research, audience targeting, and performance reporting. Helped improve traffic and reduce CPA by supporting targeting and ad placement optimizations while monitoring CTR, CPC, ACOS, and conversion metrics.

Keyword Research Campaign Optimization performance reporting CTR CPC ACOs CPA Audience Targeting