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Aziz Ullah Baig

@azizullahbaig

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Senior Amazon PPC Manager driving profitable growth through data-driven full-funnel advertising optimization.

Pakistan

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What I'm looking for

I’m looking for a role where I can own end-to-end Amazon PPC strategy, drive profitable ROAS growth with data-driven optimizations, collaborate with listings/creative teams, and mentor others—while staying ahead of Amazon Ads updates.

I’m an accomplished eCommerce Marketplace Expert specializing in Amazon, eBay, and Walmart marketplaces, with 5+ years of experience managing and optimizing seller accounts for maximum profitability and growth. I lead end-to-end Amazon PPC strategy across multiple accounts, focused on maximizing ROAS and reducing wasted spend.

In my current role as a Senior Amazon PPC Manager, I plan, launch, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns using full-funnel and scaling strategies. I combine advanced keyword research, search term mining, and competitor analysis with constant optimization of ACoS, TACoS, ROAS, CTR, CVR, and impression share to improve performance. I also resolve ineligible, suppressed, or limited-visibility ASIN issues in line with Amazon advertising and retail policies.

I partner with listing, creative, and brand teams to improve conversion through optimized PDPs, A+ Content, and Storefronts, and I build performance dashboards and reports using Amazon Advertising Console, Helium 10, bulk sheets, and Excel. I enjoy mentoring junior PPC specialists, establishing best practices and SOPs, and staying current with Amazon Ads updates, betas, and industry trends.

Experience

Work history, roles, and key accomplishments

Current

Senior Amazon PPC Manager

Current

Hawk Notch

Oct 2025 - Present (9 months)

Led end-to-end Amazon PPC strategy across multiple accounts, managing budgets to drive profitable growth and maximize ROAS. Planned, launched, and optimized Sponsored Products, Sponsored Brands, and Sponsored Display campaigns and monitored ACoS, TACoS, ROAS, CTR, and CVR.

Amazon PPC Amazon Sponsored Brands Amazon Sponsored Display Keyword Research ROAS ACOs TACOS CTR CVR Auto to Manual Campaign Funnels Bid Optimization Forecasting Excel PDP Optimization A+ Content Storefronts ASIN Issue Resolution SOPs

Amazon PPC Strategist

AMZ Pathfinder

Feb 2025 - Jun 2025 (4 months)

Planned, launched, and optimized Amazon PPC campaigns to drive sales and maximize ROAS. Conducted keyword research and competitor analysis, monitored ACoS/TACoS/CTR/CVR, and resolved ineligible product issues for ad visibility and compliance.

Amazon PPC Keyword Research Competitive Analysis ACOs TACOS CTR CVR Eligibility Errors Resolution Excel performance reporting

Amazon PPC Specialist

Advertigents

Oct 2022 - Apr 2024 (1 year 6 months)

Ran PPC campaigns on Amazon and other marketplaces, optimizing performance through keyword research and actionable insights from campaign data. Managed advertising budgets, developed and implemented marketing strategy, and stayed current on PPC trends and best practices.

PPC Advertising Amazon Advertising Keyword Research Marketing Strategy Budget Management performance reporting

Amazon Seller Central Specialist

Ascend

Feb 2021 - Aug 2022 (1 year 6 months)

Managed Amazon Seller Central accounts to ensure compliance with Amazon policies and improve account health. Optimized product listings, managed inventory, and supported sales growth through Amazon PPC and advertising while tracking performance and customer feedback.

Amazon Seller Central Account Health Product Listing Optimization Inventory Management Demand Forecasting Supplier Coordination Amazon PPC Advertising Sales Data Analysis Customer Support Review Management

Assistant Marketing Manager

Aga Khan Development Network (AKDN)

Jan 2020 - Jan 2021 (1 year)

Created strategic marketing plans and developed creative concepts and messaging for campaigns. Executed and measured multi-platform campaigns (print, electronic, digital, social media, and on-ground activations) and coordinated with stakeholders, vendors, and agencies to meet branding and quality standards.