At Full Circle Agency, I direct end-to-end Amazon PPC strategies across product niches, overseeing $5M+ in ad spend and $34M+ in annual GMV. I balance brand protection with competitor conquesting to support contribution margin and profitability.
I built, trained, and managed a team of PPC specialists, introducing workflow protocols, campaign launch SOPs, and QA auditing systems. I use keyword analysis and listing SEO optimization to support organic rank and campaign performance.
As a self-employed Amazon Growth Consultant & PPC Specialist, I managed private label brands and seller accounts with a focus on profitability, P&L, and contribution margin. I developed launch playbooks across 10+ product categories and restructured wasteful campaigns to help revitalize low-margin SKUs.
