Hassan Ali

I’m a Business Administration graduate (Major in Marketing) with over 3 years of experience in Amazon PPC and brand management. I specialize in using data-driven strategies to grow visibility, improve conversion, and strengthen profitability for Amazon brands.

In my most recent Amazon Brand Manager role, I managed complete Amazon operations for 10+ brands—covering product launches, keyword research, PPC advertising, and performance optimization. I led end-to-end Amazon PPC strategy across Sponsored Products, Sponsored Brands, and Sponsored Display, managing a combined monthly ad spend of $50,000+ and continuously optimizing for efficiency and healthy ACoS.

I also focus heavily on catalog and content quality: optimizing titles, bullet points, backend keywords, and enhanced A+ content to improve visibility and conversion. Through regular PPC audits, competitor analysis, and market research, I refine targeting, adjust bids, expand profitable keyword coverage, and reduce wasted spend using negative keyword strategies.

Currently, I’m working as an Assistant Product Manager at Utopia Brands, managing a product portfolio worth $500K+ with responsibility for performance, profitability, and growth. I handle supply chain management (inventory planning, replenishment, and stock availability) while managing ad campaigns to drive visibility and sales—grounded in ownership, clear communication, and calm execution under pressure.