Open to opportunities

Hailey Cai

@haileycai

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Results-driven BDR leader with expertise in revenue growth strategies.

South Korea

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What I'm looking for

I am looking for a role that offers growth opportunities and a collaborative culture.

As a BDR Leader at Adobe, I have successfully driven revenue growth within the APAC region, managing a team of 24 BDRs. My role involves collaborating with cross-functional teams to formulate effective sales strategies, ensuring KPI achievement, and enhancing operational efficiency. I take pride in recovering approximately $100k in missing bookings, which contributed to a 5% quarterly KPI increase.

With over 6 years of B2B commercial experience, I have a proven track record in project management, business development, and customer service. My previous roles have equipped me with the skills to lead teams, manage CRM systems, and develop new business opportunities. I am passionate about fostering cross-functional relationships and delivering ROI in IT B2B.

Experience

Work history, roles, and key accomplishments

Current

APAC BDR Leader

Current

Adobe

Apr 2022 - Present (3 years 2 months)

As the APAC BDR Leader at Adobe, I drive revenue growth in the APAC region by managing the China BDR team and overseeing operations. I focus on performance metrics, operational processes, and sales strategies to enhance efficiency and achieve KPIs. Notable achievements include recovering $100k in missing bookings and significant pipeline growth.

Business Development Sales Operations KPIs Team Leadership Data Analysis CRM Management Cross Functional Collaboration Sales Strategy Sales Growth

Alliance Executive

Jabra-GN Audio

Aug 2021 - Apr 2022 (8 months)

In my role as Alliance Executive, I managed partnerships and developed new alliance programs. I collaborated with various stakeholders to create co-marketing efforts and hosted joint events, focusing on expanding business opportunities and enhancing sales enablement.

Partnership Management Business Development Event Management Data Analysis Sales Enablement Cross Functional Collaboration CRM Tools Program Development Community Engagement

Sales Lead

WeWork

May 2018 - Jul 2021 (3 years 2 months)

As Sales Lead at WeWork, I supervised sales and hospitality operations, focusing on revenue growth and customer service management. I organized events, managed hiring and onboarding processes, and collaborated with various departments to ensure operational efficiency.

Sales Management Customer Service Event Management Team Management Sales Growth Human Resources Vendor Management

Operations Lead

Legion - Trading Company

Jun 2017 - May 2018 (11 months)

As Operations Lead, I engaged in business leadership programs, managed distribution to outlet stores, and oversaw hiring and training programs. I focused on quality control and media relations to enhance operational effectiveness.

Operations Management Distribution Hiring Quality Control Media Relations Leadership Team Management Strategic Planning Customer Engagement Process Improvement

Marketing & PR Support

Social Cloud

Dec 2016 - May 2017 (5 months)

In my role at Social Cloud, I provided marketing support to various businesses, focusing on F&B and fashion industries. I assisted in strategy development, social media management, and user engagement to enhance brand identity.

Marketing Support Social Media Management Strategy Development User Engagement Brand Identity Research Analysis Implementation Translation Writing

Education

Degrees, certifications, and relevant coursework

East China Normal University

Bachelor of Arts, Operations Management

2011 - 2015

Completed a Bachelor of Arts degree with a focus on operations and maintenance of luxury brands. Engaged in business leadership programs and managed distribution to outlet stores and VIP clubs. Involved in hiring, onboarding, and training programs for new employees.