Open to opportunities

Robin Vark

@robinvark

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Experienced UX designer focused on data-driven business management.

China

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What I'm looking for

I am looking for opportunities that allow me to leverage my UX and data analytics skills in a dynamic environment, fostering innovation and collaboration.

I am a seasoned User Experience Design and Conversion Rate Optimization professional with over 15 years of experience in the field. My career has been dedicated to enhancing digital branding through thoughtfully designed user experiences. Currently, I am expanding my expertise into online business management, with a strong focus on data analytics. I thrive in cross-functional team environments, enjoying the problem-solving process that comes from thorough discussions and a data-driven approach.

In my current role as Senior Manager at Adidas China, I lead data analytics for various e-commerce platforms, focusing on conversion optimization and performance reporting. My experience spans managing innovative UX projects, enhancing user experiences for mobile applications, and driving business performance through data analysis and visualization. I have a proven track record of successful project management and collaboration with cross-functional teams, ensuring that user-centered design principles are at the forefront of all initiatives.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager

Current

Adidas China

Jun 2021 - Present (4 years 1 month)

Led data analytics for WeChat Social Commerce acceleration, focusing on conversion funnels, digital product performance, and search performance. Spearheaded AB testing and Conversion Rate Optimization initiatives.

Data Analytics Conversion Rate Optimization AB Tests SQL Power BI

Manager

Adidas China

Aug 2018 - Present (6 years 11 months)

Managed adidas Flagship APP & adidas Confirmed APP business, enhancing business contribution through cross-functional communication and KPI planning. Led innovative UX for adidas China official mobile apps, including launch projects and optimization of international UX guidelines.

Business Management Cross Functional Communication KPIs Mobile App Management

Senior Specialist

Adidas Korea

May 2016 - Present (9 years 2 months)

Optimized e-commerce site user experience through Conversion Rate Optimization and data analysis using Google 360. Enhanced UX/UI and developed user-centered new functions to boost online business.

User Experience Conversion Rate Optimization Data Analysis UI Localization

Senior UX Designer

GS Shop

Nov 2007 - Present (17 years 8 months)

Designed new mobile apps and digital products as a Mobile Specialist & UXUI designer. Prototyped new projects for various mobile devices and collaborated with major electronics and telecom companies.

UX Design Mobile App Development Prototyping Competitor Research Collaboration WAP T Commerce

UIUX Designer

Abyz Communication

Aug 2005 - Present (19 years 11 months)

Designed photo printing-related service sites and managed design teams for new website launch projects. Developed UI for an online photo editing application and collaborated with major corporations for intranet services.

UI UX Design Design Management Photo Editing Collaboration

UIUX Designer

Chosun Ilbo

Dec 2004 - Present (20 years 7 months)

Designed the 'Customer Service Centre application' as an internal intranet application. Delivered core design concepts and visions, and created design guidelines and briefs for application delivery.

UI UX Design Design Concepts Vision Delivery Briefs

Junior Designer

Nexx Comm

Jan 2003 - Present (22 years 6 months)

Collaborated with a Japanese web development group on various website and advertisement projects in Japan and South Korea. Led design research for advanced concepts and persuasive pitching to clients.

Web Design Advertisement Design Research Collaboration

Education

Degrees, certifications, and relevant coursework

Brunel University London

Master of Art, Design Strategy and Innovation

Grade: MERIT

Completed a Master of Art in Design Strategy and Innovation, focusing on advanced design principles. Coursework included design strategy, innovative design strategy, design research, branding strategy, and design management.

Catholic University of Korea

Bachelor of Science, Human Ecology

Obtained a Bachelor of Human Ecology in Natural Science, specializing in space design and consumer behavior. Relevant coursework included architecture design and consumer marketing strategy.