Haider Ali

Owned product, data and analytics globally for a B2B cross-border wholesale marketplace operating across South Asia, Europe, Africa, LATAM and the Gulf.
Built an LLM-first trade finance product for suppliers on the platform. Invoices were factored with third-party capital while the marketplace underwrote the credit risk. Ran across six markets.
Tripled monthly recurring revenue from $200K to $600K

Co-founded an EdTech venture selling STEM and STEAM kits through direct ecommerce. Involvement has varied with what the business needed, from strategy advisory through to running operations, fulfilment and expansion.
Own the direct commerce P&L. Channel mix, acquisition cost against contribution margin, repeat purchase design and fulfilment economics.
Direct performance marketing spend through age

Reframed stalled growth as a supply problem rather than a demand problem, and rebuilt supplier acquisition around it.
Grew the supply base 40% and opened 6 new international markets.
Lifted operational margins 50% through supplier diversification and route consolidation.
Cut failed deliveries from 32% to 12%.

Functional head of customer experience across all CX verticals, running a team of 25 across chat, email, phone, WhatsApp and in-app support.
Built the claims and disputes platform: automated dispute resolution with financial and operational controls. Average case resolution fell from 290 minutes to 16.
Took NPS from 22% to 68%.
Raised week-on-week buyer retention from 73% to 92%.

Led customer experience data strategy across five markets.
Built the runtime decisioning layer behind returns and refunds. A rules layer that let business teams change decision logic themselves, without a development cycle, and let a model run the decision tree directly.
Built a churn prediction engine reading order-journey signals and recommending corrective actions. The returns decisioning layer

Regional AI and data science lead, and account lead for LATAM and Europe.
Delivered $60M in incremental client revenue through contact centre pairing optimisation.
Owned a vertical of the computational design and the algorithm, and led implementation, for the engine that scored live and predicted caller-agent pairings against the deployed model in real time.
Ran an org of 24 across six countries.

Worked as Lead Data Scientist at Afiniti.

Worked as Senior Data Scientist at Afiniti.

Worked as Data Scientist at Afiniti.

Afiniti aims to revolutionalize the way humans interact in services based industries by recognizing subtle and valuable patterns of human interaction that measurably increase enterprise profitability through AI models.