At Rocket Doctor, I built the growth function from scratch and scaled patient acquisition to 175+ daily visits, reaching $2.3M in annualized GMV. I validated Google SEM as a primary channel, built the website and tracking infrastructure, and launched campaigns across three Canadian provinces.
At Power, I built a programmatic SEO acquisition channel that grew from 29 to a peak of about 2,700 patient applications per month at $0 marginal CAC. At Overstory Media Group, I turned around Meta Ads and helped grow email subscribers from 50,000 to 170,000+, while building product and development capabilities.
More recently, I’ve returned to hands-on building through Growth Blueprint, a tracking-QA tool, and Growth Marketing Jobs, a programmatic SEO job board. I shipped both end to end, using Next.js and TypeScript alongside analytics and AI-assisted development tools.

