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Hafiz DhananiHD
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Hafiz Dhanani

@hafizdhanani

Growth marketer building AI-native growth systems; scaled Rocket Doctor to $2.3M annualized GMV.

Canada
Message

At Rocket Doctor, I built the growth function from scratch and scaled patient acquisition to 175+ daily visits, reaching $2.3M in annualized GMV. I validated Google SEM as a primary channel, built the website and tracking infrastructure, and launched campaigns across three Canadian provinces.

At Power, I built a programmatic SEO acquisition channel that grew from 29 to a peak of about 2,700 patient applications per month at $0 marginal CAC. At Overstory Media Group, I turned around Meta Ads and helped grow email subscribers from 50,000 to 170,000+, while building product and development capabilities.

More recently, I’ve returned to hands-on building through Growth Blueprint, a tracking-QA tool, and Growth Marketing Jobs, a programmatic SEO job board. I shipped both end to end, using Next.js and TypeScript alongside analytics and AI-assisted development tools.

Experience

Work history, roles, and key accomplishments

HM
Current

AI-Native Independent Builder: Growth Systems & Analytics | Career Sabbatical

Hafiz Dhanani - Growth Marketing

Jan 2024 - Present (2 years 9 months)

Took a step back for family medical reasons, traveled, and spent time reflecting on the next phase of my career.

More recently, returned to hands-on building — shipping AI product, technical web, and growth systems work:

== Project: Growth Blueprint (growthblueprint.link) ==

A tracking-QA tool that identifies high-priority gaps to improve attribution for growth teams.

-- Runs a live browser

TO

Mobile Growth Marketing | Product Analytics Instrumentation

Tonic

Jan 2023 - Dec 2023 (11 months)

Recruited to drive user acquisition for a pre-revenue mobile music app, I successfully navigated the unique challenge of scaling without a paid budget, orchestrating an organic growth strategy that drove 100,000+ downloads within the first year.

-- Data & Analytics Infrastructure: Architected the company's entire data foundation from scratch. Worked w/CTO to implement the full tech stack (Amplitu

PO

Founding Marketer | Programmatic SEO | Healthcare Marketplace

Power

Mar 2022 - Oct 2022 (7 months)

First growth marketing hire (Employee #5) at a seed-stage healthcare marketplace. Built the patient acquisition engine that became the company's primary growth channel and one of the core validation metrics for our $7M Seed Round.

Business Impact: Channel Economics & Scale

-- Scaled programmatic SEO channel from 29 to a peak of ~2,700 patient applications/month at $0 marginal CAC. (93x, +97% ave

OG

VP of Growth Marketing

Overstory Media Group

Mar 2021 - Feb 2022 (11 months)

Architected the company's growth function, taking full ownership of audience acquisition and web product strategy across a portfolio of 10+ media brands.

Performance Marketing:

-- Drove 240% subscriber growth (from 50k to 170k) in under a year after engineering a complete turnaround of the Performance Marketing function.

I personally took over the Meta Ads channel from an underperforming and la

RD

Head of Growth

Rocket Doctor

Aug 2020 - Feb 2021 (6 months)

As Employee #1, I built the entire growth function from a blank slate, scaling patient acquisition from 0 to 175+ daily visits (annualized GMV from $0 to $2.3M in 8 months) and establishing the company's initial product-market fit.

-- Pre-Launch Strategy & Modeling: I used Google Keyword Planner to forecast acquisition costs and worked with the founder to model the channel's viability against our

RD

Growth Marketing Manager

Rocket Doctor

May 2020 - Aug 2020 (3 months)

- The paid acquisition channels I rapidly validated + launched from scratch and scaled efficiently were responsible for 95%+ of our patient visits.

SE

Email Marketing Specialist

Setter

Nov 2019 - Feb 2020 (3 months)

Owned the email channel for a Sequoia and NFX backed Series A stage marketplace startup (acquired by Thumbtack).

- Generated $1.2MM of pipeline from email in first three months. Previous lifetime pipeline was ~$50K (+24X, +2300%).
- Wrote and designed 30+ email campaigns and launched 5+ A/B tests with statistically significant outcomes.
- Worked cross-functionally with Product, Growth, Operations

LF

Founder & CEO

Luminate Focus

Dec 2013 - Nov 2015 (1 year 11 months)

Founded a direct-to-consumer cognitive enhancement (nootropic) e-commerce nutraceutical company, which developed and distributed two consumable products as an alternative to coffee and energy drinks using clinically studied ingredients proven to improve cognitive function. Sold to customers in the United States, Canada and Europe.

TC

Director of Silicon Valley TigerTrek

The Princeton Entrepreneurship Club

Jan 2013 - Jan 2013 (0 months)

Led TigerTrek, which brings 20 of Princeton's top engineers and entrepreneurs to Silicon Valley selected from 180+ applicants. Setup meetings with leading CEOs, Founders and investors including John Doerr, Ron Conway, Paul Graham, Jack Dorsey, Meg Whitman, Bill Campbell, Keith Rabois, Don Mattrick, Tim Ferriss, Sal Khan, DJ Patil, and more.

BI

Founder & Director of Performance Marketing

Beyond Advertising Inc.

Jun 2010 - Aug 2012 (2 years 2 months)

Founded a performance marketing company at age 16, which generated over $100,000 in additional revenue for clients. Created marketing campaigns to deliver tens of thousands of leads and paying customers to companies including Netflix and Groupon. Ran campaigns on Facebook, Bing, and Google, and bought media directly on other sites.

- Designed nontraditional “outside of the box” marketing methods

Education

Degrees, certifications, and relevant coursework

PU

Princeton University

Bachelor of Arts (B.A.)

2012 - 2017

At Princeton I was formally in the “Religion” department, but took an interdisciplinary approach to studying the existential questions in life.

My aim was to bridge philosophy, psychology, religion and more to move towards a new definition of spirituality without religion. I also studied the secular applications of Buddhist meditation and philosophy/psychology. In my thesis work I wrote about non

SS

St. George's School

High School Diploma

2008 - 2012

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