Open to opportunities

meltem gunyuzlu

@meltemgunyuzlu

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Global integrated marketing leader driving AI-powered, performance-led transformation.

Turkey

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What I'm looking for

I seek leadership roles where I can build scalable MarTech ecosystems, drive AI-powered campaign automation, optimize performance and deliver measurable ROI within collaborative, outcome-driven teams.

I am a Chartered Marketer and global integrated marketing leader with 20+ years driving AI-powered, performance-led transformation across 60+ markets. I build centralized campaign and MarTech ecosystems that scale integrated B2B and B2C marketing operations.

At the British Council I designed and scaled a centralized creative and campaign hub delivering 100+ integrated digital campaigns annually across 55 websites, 157 social channels, and 68 paid accounts, delivering 380% conversion growth and 70% CPA reduction while preserving brand governance.

I have led agency and client-side teams across Nestlé, Unilever and MasterCard, re-engineering agency ecosystems to achieve six-figure savings, commission reductions and governance improvements. I pioneered AI-powered campaign automation that reduced production time by 50% and costs by 70%.

I am experienced in MarTech rollouts, training 200+ stakeholders, managing seven-figure EUR budgets and leading cross-functional teams to embed outcome-driven workflows, KPI dashboards and performance governance for measurable commercial impact.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing Operations

Current

British Council

Feb 2022 - Present (4 years 3 months)

Designed and scaled a centralized creative and campaign hub delivering 100+ integrated digital campaigns annually across 60 markets, driving 380% digital conversion growth, 70% CPA reduction and 140% CR increase while achieving six-figure EUR annual savings and 100% brand governance.

Campaign Management AI Automation Performance Optimization Budget Management GA4

Regional Marketing Lead

British Council

Dec 2019 - Feb 2022 (2 years 2 months)

Delivered multi-market integrated campaigns and product launches across 18 markets, including a Study UK Virtual Fair with 12% higher YoY engagement and an English Online Course that achieved 150% engagement growth and near-doubling of sales.

Integrated Campaigns Event Marketing Product Launch Performance Marketing Stakeholder Management Budget Management Digital Analytics Experimentation

Head of Marketing

British Council

Jun 2011 - Feb 2020 (8 years 8 months)

Directed country-wide marketing operations managing a 6-figure EUR budget and 5-person team, driving 20% of total sales via paid marketing, increasing brand awareness 9% and expanding digital reach 52% through data-driven strategies.

Marketing Strategy Paid Media Team Leadership Market Research Budgeting Campaign Execution

Group Brand Director

Lowe Worldwide

Jun 2010 - Apr 2011 (10 months)

Repositioned Nestlé Chocolate and led cross-functional brand teams across 20+ brands, managing 6-figure EUR budgets to regain market share through insight-driven creative strategy and integrated activation.

Brand Strategy Creative Leadership Integrated Communications Team Management Client Leadership Campaign Execution

Group Brand Director

McCann Erickson

Sep 2008 - Jan 2010 (1 year 4 months)

Repositioned Ülker dairy and launched Ülker Alpella, delivering above-category ad recall and increasing brand awareness by 8% while leading insight-driven client teams across 15 brands and managing 7-figure EUR budgets.

Creative Strategy Client Leadership Market Research Campaign Management Budget Oversight Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

Google (Generative AI Leader)

Certificate, Generative AI

2026 - 2026

Completed Generative AI Leader program from Google.

Middle East Technical University

Bachelor of Arts, Business Administration

1996 - 2000

Grade: 3.71/4.00

Bachelor of Arts in Business Administration completed with high honors; focused on business administration fundamentals and strategic marketing applications.