Open to opportunities

Gizem Lalli

@gizemlall

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Marketing and brand communications leader driving 360° strategies, rebrands, and growth.

Turkey

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What I'm looking for

I seek senior marketing roles where I can lead brand strategy and integrated campaigns, drive measurable growth, and collaborate cross-functionally to scale customer engagement.

I am a strategic, results-driven Marketing & Brand Communications leader with 15 years of experience across entertainment, fintech, and retail industries.

I have led large-scale brand transformations and high-impact multi-channel campaigns, notably directing the full rebranding of Cinemaximum to Paribu Cineverse and launching integrated campaigns across 30+ cities and 80+ multiplexes.

My expertise spans brand positioning, integrated media planning, CRM-driven loyalty strategies, customer acquisition, retention, and content ecosystems that optimize ROI and engagement.

I partner closely with cross-functional teams, agencies, and global stakeholders to align local and global strategies, deliver measurable business growth, and create memorable customer experiences.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Ozan Electronic Money

Jan 2023 - Present (3 years 1 month)

Led end-to-end marketing strategy for a fast-growing fintech brand, driving customer acquisition, retention, and activation through data-driven lead generation and an integrated content ecosystem across digital, social, and performance channels.

Integrated Marketing Performance Marketing CRM Content Strategy Digital Advertising Customer Acquisition Retention Analytics

Marketing & Communications Manager

CGV Mars Cinema Group

Jan 2021 - Jan 2023 (2 years)

Spearheaded full-scale rebranding of Cinemaximum to Paribu Cineverse and launched nationwide brand debut combining mass media, influencer partnerships, and experiential activations across 30+ cities and 80+ multiplexes.

Brand Strategy PR Experiential Marketing Social Media Campaign Management Stakeholder Management

Marketing Assistant Manager

CGV Mars Cinema Group

Jan 2019 - Jan 2021 (2 years)

Led marketing operations and integrated campaigns for movie releases, driving admissions and ticket sales through experiential activations, influencer partnerships, and cross-channel promotions.

Campaign Execution Media Planning CRM Influencer Marketing Creative Development Event Management

Senior Marketing Specialist

Unifree Duty Free

Jan 2016 - Jan 2019 (3 years)

Led marketing and brand development for the Istanbul Airport Unifree Duty Free launch, overseeing visual identity, in-store communications across a 53,000 m² retail zone, and CRM initiatives for high-value travelers.

Retail Marketing Visual Merchandising CRM Loyalty Programs Brand Development Cross Functional Collaboration Partnership Marketing

Senior Marketing Communications Specialist

Mars Cinema Group

Jan 2014 - Jan 2016 (2 years)

Managed promotional campaigns and experiential activations to strengthen Cinemaximum’s market leadership, supporting rollout of new cinema concepts and modernization of in-theatre communications.

Promotion Experiential Marketing Communication Customer Engagement

Product Management Specialist

Mondelez International

Jan 2013 - Jan 2014 (1 year)

Supported NPD and renovation projects for global brands (Milka, Oreo, Toblerone), coordinating packaging, cross-functional teams, and commercialization to ensure timely market launches and brand consistency.

Product Development Packaging Market Research Project Management Brand Consistency Commercialization

Marketing Specialist

Soysal Consultancy

Jan 2010 - Jan 2013 (3 years)

Managed agency relationships and supported planning and execution of major retail events (Retail Days, Retail Leaders Conference), sponsorship acquisition, and press relations to enhance event visibility and profitability.