Guillermo Molina Mackinlay
@guillermomolinamacki
I drive B2B revenue growth through digital marketing, lead generation, and CRM automation.
SpainWhat I'm looking for
I've led an exclusive Crédito y Caución agency portfolio exceeding €12M in insured turnover, generating and qualifying 300+ B2B leads through outbound prospecting, Respondent.io research, and CRM-driven workflows. I improved client retention by approximately 20% and reduced administrative time by approximately 30% through structured follow-ups, risk analysis, portfolio optimization, and CRM automation.
Previously at ELZABURU, I led digital marketing and business development initiatives for international professional-services clients, implemented Salesforce CRM, and increased inbound qualified leads by over 35% through SEO, content strategy, and paid campaigns. I also advise SMEs and sports organizations on marketing strategy, positioning, and sponsorship acquisition.
Experience
Work history, roles, and key accomplishments
Exclusive Agent
Crédito y Caución
Jan 2019 - Present (7 years 8 months)
Directed an exclusive credit insurance agency managing a portfolio exceeding €12M in insured turnover. Generated and qualified 300+ B2B leads through outbound prospecting, Respondent.io research, and CRM-driven workflows.
Education
Degrees, certifications, and relevant coursework
ESIC Business & Marketing School
Degree, Marketing & Sales Management
Degree in Marketing & Sales Management from ESIC Business & Marketing School.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Job categories
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