Guillaume ARDUIN

Supported SaaS scale-ups (Reveal, Crossbeam...) on product strategy, GTM, and BI.
Delivered dashboards that cut reporting time by 40% and sharpened decision-making.
Refined CRM and onboarding flows, boosting pipeline quality by 25% and driving double-digit adoption gains, Led product-culture workshops to improve team.

- Scaled revenue x12 in 3 years by combining PLG & SLG.
- Built and structured Product, Tech & Data teams (hiring, roadmap, marketing).
- Launched a Device-as-a-Service marketplace expanding across Europe.
- Drove data-driven decisions with BI dashboards while balancing startup agility and scalable processes in a fast-growing bootstrapped environment.

- First employee, laid the foundations of the product org (strategy, hiring, roadmap, frameworks).
- Rebuilt user journeys end-to-end in 4 months, improving adoption and retention.
- Shaped the product culture and contributed to the company’s strategy.
Promoted VP Product

Led data strategy and roadmaps for HCM solutions, built chatbot and digital assistant experiences using AI, and aligned product features with market needs to improve adoption.

Conducted user research to refine product-market fit, managed customer success to drive retention, and led partnerships and projects that supported strategic growth prior to acquisition.
Promoted Senior Product Manager.
Multiposting Company acquired by SAP.

Advised public sector stakeholders on strategy and operations, led organizational and financial audits, and developed commercial proposals to support client engagements.

Completed a Master in Management at Audencia Business School, listed in the candidate's education history.

Attended University of California, Berkeley; listed under education with focus areas implied as entrepreneurship and international studies.