Guilherme Gaino
@guilhermegaino
I build high-impact brand and performance creative for growth-focused marketing teams.
What I'm looking for
At Stone, I scaled paid-media creative for Stone and Ton across Meta Ads, Google Ads, and high-volume digital channels. I helped establish creative standards, design systems, and production workflows while supporting nationwide Big Brother Brasil campaigns in 2024 and 2025.
I also supported Stone’s mid-market commercial operations, demand generation, and Stone + Linx integration through sales enablement, landing pages, CRM assets, campaigns, and sponsorship activations.
Previously at Agência Bowie, I led a multidisciplinary team of five while remaining hands-on across 30–40 client accounts. I improved demand intake and workload distribution while delivering integrated campaigns, brand systems, websites, events, motion work, and sales materials.
My background spans advertising, marketing strategy, product development, packaging, print, digital design, and creative operations. I turn business goals into scalable visual systems, conversion-focused assets, and consistent brand experiences.
Experience
Work history, roles, and key accomplishments
Within my first year at Stone, I was invited to join the restructuring of the company's Performance Marketing team. As the sole Senior Designer supporting both Stone and Ton, I helped develop and scale 100% of the paid media creative across Meta Ads, Google Ads, and other high-volume digital channels.
Helped establish new creative standards, scalable design systems, and more efficient production
Joined Stone's team as a Senior Designer, supporting SMB Key Accounts commercial operations, Demand Generation initiatives, and the Stone + Linx integration strategy. Partnered with marketing, sales, pre-sales, and product specialists to develop high-impact visual communication that supported commercial enablement, customer acquisition, and business growth.
Contributed to Demand Generation initia
At this two-time winner of the RD Station Agency of Results Award, presented by Brazil's largest marketing automation and sales platform in recognition of the country's leading digital marketing agencies, I worked in a player-coach role, balancing hands-on creative execution with the leadership of a multidisciplinary team of five direct reports while managing a network of external vendors and free
Marketing Coordinator | Senior Visual Designer
May 2012 - Sep 2014 (2 years 4 months)
As Marketing Coordinator and Senior Designer at a sports equipment manufacturer and importer, I led the company's marketing strategy and creative execution while overseeing the development of its proprietary product line. The company was the official Brazilian distributor for international brands including ONE Industries, SixSixOne, Tag Metals, Utopia Optics, and Hart & Huntington, as well as the
Education
Degrees, certifications, and relevant coursework
Universidade Anhembi Morumbi
Bachelor's degree, Advertising
2005 - 2008
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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