Paula Pratts
@paulapratts
Senior visual and brand designer crafting cohesive identities and digital experiences that connect brands with people.
What I'm looking for
I am a senior visual and brand designer with extensive experience in branding, graphic design, UX/UI and digital product design, working remotely and in-studio for diverse clients and industries. I specialize in visual identity, art direction, web and marketing assets, and I consistently deliver cohesive brand systems, logos, packaging, and digital interfaces that align with business vision.
My work includes senior-level visual design at Superlógica, brand design for international clients at No Limit Creatives, and hands-on roles across agencies and studios where I produced print and digital campaigns, websites, photo editing, and component-based UI work. I bring strong collaboration skills, attention to visual consistency, and practical experience adapting designs across media and platforms.
Experience
Work history, roles, and key accomplishments
Web Design Intern
Equipe Digital
Developed website layouts and visual identities in partnership with IT professionals, produced site designs and graphic materials, and supported UX/UI and marketing initiatives. Assisted in front-end visual implementation.
Graphic Design Intern
Tompes Agency
Created printed and digital graphic materials, prepared files for print, supported social media management and assisted with artworking tasks to execute client campaigns. Gained hands-on production and layout experience.
Senior Visual Designer
Superlógica
Created visual concepts and brand identities, produced digital banners, e-mail marketing, catalogs and presentations, and ensured visual consistency across web and social channels. Collaborated with cross-functional teams and monitored design trends to improve brand communication.
Photography Intern
Rudi Bodanese Studio
Processed and edited photos, composed albums, performed finishing art and provided client service to deliver polished photographic assets for studio projects. Supported image retouching and finalization workflows.
Brand Designer
No Limit Creatives
Delivered remote brand design work including logo creation, brand guides, icons and business card systems to build cohesive visual identities for digital brands. Focused on branding deliverables that align with client vision.
Graphic Designer
Usare
Produced digital and printed graphic materials, supporting websites, social media and marketing assets while adapting visual identity across media and maintaining brand consistency. Worked remotely and coordinated with teams on layouts and campaigns.
Education
Degrees, certifications, and relevant coursework
Federal University of Santa Catarina
Bachelor of Design, Design
Activities and societies: Focused on Graphic Design, Branding, Visual Identity and Art Direction; extracurricular activities and projects.
Bachelor degree in Design with focus on Graphic Design and Visual Identity from UFSC.
Cubos Academy
Minicourse, UX/UI Design
Activities and societies: Product Design; UI fundamentals; Style Guide and Design System; Component Library.
Minicourse in UX/UI Design covering product design, UI fundamentals, style guides and component libraries.
The English Studio, London
Language Course, English Language
Activities and societies: Language study and cultural immersion for improved communication.
English language course focused on immersion and improved communication skills.
Brandster
Certificate, Branding
Activities and societies: Introductory overview of branding and foundational brand work; 192-hour completion.
Advanced level branding course consisting of 192 hours covering introductory and foundational branding concepts.
IEE, Florianópolis
Language Course, French Language
Activities and societies: Language study in French.
French language course taken in Florianópolis to support multilingual communication.
Google / Interactive Advertising Bureau
Certificate, Digital Marketing
Activities and societies: 26-module course; 40 hours; accredited by the Interactive Advertising Bureau.
26-module online course on digital marketing covering fundamentals and basics (40 hours).
Availability
Location
Authorized to work in
Portfolio
behance.net/paulaprattsJob categories
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