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Paula PrattsPP
Open to opportunities

Paula Pratts

@paulapratts

Senior visual and brand designer crafting cohesive identities and digital experiences that connect brands with people.

Brazil
Message

What I'm looking for

I seek roles where I can lead brand and visual design, craft cohesive digital experiences, collaborate cross-functionally, and grow within a creative, impact-driven team.

I am a senior visual and brand designer with extensive experience in branding, graphic design, UX/UI and digital product design, working remotely and in-studio for diverse clients and industries. I specialize in visual identity, art direction, web and marketing assets, and I consistently deliver cohesive brand systems, logos, packaging, and digital interfaces that align with business vision.

My work includes senior-level visual design at Superlógica, brand design for international clients at No Limit Creatives, and hands-on roles across agencies and studios where I produced print and digital campaigns, websites, photo editing, and component-based UI work. I bring strong collaboration skills, attention to visual consistency, and practical experience adapting designs across media and platforms.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Federal University of Santa Catarina logoFC

Federal University of Santa Catarina

Bachelor of Design, Design

Activities and societies: Focused on Graphic Design, Branding, Visual Identity and Art Direction; extracurricular activities and projects.

Bachelor degree in Design with focus on Graphic Design and Visual Identity from UFSC.

Cubos Academy logoCA

Cubos Academy

Minicourse, UX/UI Design

Activities and societies: Product Design; UI fundamentals; Style Guide and Design System; Component Library.

Minicourse in UX/UI Design covering product design, UI fundamentals, style guides and component libraries.

The English Studio, London logoTL

The English Studio, London

Language Course, English Language

Activities and societies: Language study and cultural immersion for improved communication.

English language course focused on immersion and improved communication skills.

BR

Brandster

Certificate, Branding

Activities and societies: Introductory overview of branding and foundational brand work; 192-hour completion.

Advanced level branding course consisting of 192 hours covering introductory and foundational branding concepts.

IF

IEE, Florianópolis

Language Course, French Language

Activities and societies: Language study in French.

French language course taken in Florianópolis to support multilingual communication.

GB

Google / Interactive Advertising Bureau

Certificate, Digital Marketing

Activities and societies: 26-module course; 40 hours; accredited by the Interactive Advertising Bureau.

26-module online course on digital marketing covering fundamentals and basics (40 hours).

Tech stack

Software and tools used professionally

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Paula Pratts - Web Design Intern - Equipe Digital | Himalayas