I'm looking to lead product design for complex B2B ecosystems — building scalable design systems and simplifying legacy experiences. I want to partner closely with engineering and growth teams to improve trust, reduce friction, and drive measurable conversion outcomes. Ideally in an environment that embraces AI as a design accelerator, not just a buzzword.
Open to opportunities
Arthur Di Lorenzo
@arthurdilorenzo
Senior product designer and creative leader turning complex B2B systems into scalable, high-conversion experiences.
BrazilWhat I'm looking for
I’m a Senior Product Designer and Creative Leader with 20+ years of experience transforming complex business challenges into seamless, scalable, and high-conversion digital ecosystems. I evolved from visual design into solving systemic problems in highly technical, competitive sectors like Fintech and Energy.
My expertise sits at the intersection of Information Architecture, Design Ops, and Brand Strategy. I build modular, reusable systems that reduce friction between teams, including design system infrastructures that act as a single source of truth.
Where I drive the most impact: I structure B2B and enterprise interfaces that build user trust and support high-ticket deal closures, and I translate massive legacy systems into intuitive, conversion-driven user flows. I also integrate product visual cohesion directly into marketing funnels to unify acquisition and product experiences.
Across roles at Rocktrade, Pró Eletronic, Canadian Solar, Inspirit Channel, LONGi Solar, Órigo Energia, and agencies like Agência Neobis, I’ve led platform redesigns, navigation architecture overhauls, and end-to-end rebranding efforts—always with an emphasis on operational speed, scalable handoff, and measurable business outcomes.
Experience
Work history, roles, and key accomplishments
Current
Led the creative and product strategy for multiple investment products within the Fintech sector.
• Design System & Ops: Built a centralized component library (single source of truth) from scratch. Replaced a clunky legacy framework with a modular infrastructure, ensuring rapid handoff and scalability for the engineering team without generating technical debt.
• Product Evolution: Led end-to-end
Led the UX and architectural redesign of the B2B catalog platform.
Restructured a disorganized legacy system of over 200 products by creating a new navigation architecture focused on high-ticket B2B conversions.
Designed a modular Design System that gave the marketing team complete autonomy.
Led the strategic localization of the global identity for the Latin American digital ecosystem.
Structured a high-impact B2B content ecosystem to attract major stakeholders, translating the value of complex products with a focus on corporate conversion.
Visual brand repositioning and UI/UX restructuring, utilizing UX Research to drastically reduce friction in sales funnels and optimize the overall user journey.
Managed and localized global campaigns within the energy sector, ensuring the integrity and expansion of the corporate brand in new markets while maintaining strict visual consistency.
Visual leadership during a critical corporate restructuring period in the competitive sustainable solar energy market.
• Led the end-to-end corporate rebranding project.
• Designed and implemented the company's new corporate website and digital presence, aligning the visual identity with new structural and business objectives.
• Planned and executed advertising campaigns for major clients such as Odebrecht, Dell, and WMV Rigesa.
• Led and mentored a creative team, fostering innovation and delivering high-quality results.
• Results: Expanded client base and campaigns recognized for creativity and commercial impact.
• I was responsible for creating and supervising all campaigns for the main key accounts of the agency, always successfully leading the profit-seeking competitions that we participated.
• Supervised the creative execution of materials for key clients, maintaining high standards of quality.
• Results: Significant growth in acquiring new clients and regional market recognition.
Art Director at Sense Propaganda.
Art Director at Arandú Propaganda.
Art Director at Play Propaganda.
Jr. Art Director at Way Comunicação.
Jr. Art Director at Netmakers.
Education
Degrees, certifications, and relevant coursework
FU
Faculdade Unyleya
Master of Business Administration - MBA, Design Thinking
2017 - 2019
UD
UNIFATEA - Centro Universitário Teresa D'Ávila
Bachelor in Graphic Design, Graphic Design
2003 - 2006
Availability
Open to opportunities
Location
BrazilAuthorized to work in
Portfolio
arthurdilorenzo.comSalary expectations
60k-100k USD
Skills
Design SystemsDesign OperationsInformation ArchitectureBrand StrategyFigmaUI UXUser Interface DesignUser ResearchUX ResearchUser FlowsPrototypingNavigation DesignB2B StrategyComponent LibrariesDesign ThinkingCreative DirectionArt DirectionBrand IdentityWeb DesignSales StrategyMarketing CampaignsTeam LeadershipProduct DesignGenerative AI
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