At Grupo Oásis (Agência Oásis), I lead art direction and campaign development across digital touchpoints, translating marketing objectives into visual systems and production-ready assets. Performance metrics guide my creative iterations, which have achieved up to 9.26x ROAS and a 63.70% lift in conversion rate.
I also contributed to growing a brand’s social presence to 1M+ followers through consistent visual direction. Across agency and independent studio work, I’ve developed brand identities and campaign concepts, and integrated generative AI, Figma and Adobe Creative Suite into creative workflows.

