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Guilherme Barandas

@guilhermebarandas

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I'm an experienced product leader with 8 years solid background in SaaS and data products.

Brazil

Message

I'm a problem solver with 10+ years multidisciplinary career in business, technology and scientific research. I'm a product leader experienced in leveraging product teams and data to help companies best serve their customers.

I've worked in private and public companies, startups to enterprise, so I developed great flexibility and personal relationship skills. I'm analytical biased but my experience in sales, operations and customer success gave me very holistic approach of businesses.

I have experience with product strategy and planning, roadmapping and metrics. I led product discovery to explore user problems, prototyping solutions to validate hypothesis. I feel comfortable leading multidisciplinary teams using agile methodologies.

I am also a medical biologist, master in microbiology, with experience in microbiology, molecular biology and proteomics.

Experience

Head of Product

Zup Innovation

Aug 2022 - Apr 2023 (8 months)

Head of personal finance management (PFM) products. Responsible for products capable of (i) enriching data at great volumes; (ii) enable 360º customer analytics for decision making; and (iii) generate insights and deliver them to customers by chatbot.

• Over 20M users benefited with 18B enriched transaction data
• ~1,5M users impacted by PFM content with 60% engagement and 90% positive ratings

Product Vision Product Roadmap Product Strategy Product Leadership Data Science

Head of Product

Winnin

Sep 2021 - Aug 2022 (11 months)

Winnin is a social video intelligence platform that helps brands, agencies and creators to create videos suited for their audiences' interests, thus driving engagement and revenue.

Acted as head of product during series A stage, structuring and enabling teams for best practices in SaaS and data products.

• +50% in user activation rates
• +100% MAU YoY
• ~40% seat occupancy
• Up to ~87% NPS

SaaS Products Product Vision Product Roadmap Product Leadership Data Products B2B SaaS Data Science

Group Product Manager

Gabriel

Dec 2020 - Aug 2021 (8 months)

Gabriel applies computer vision, AI and IoT to protect you and make the cities safe again.

• From seed stage to series A, during MoM growth of over 15% in clients and revenue
• Net revenue retention rate of 120%
• Active customers increased by 66% with stickiness by 55% and user engagement superior to 30%
• Built a new internal product for Operations team wich removed bottlenecks completely

Data Products SaaS Products Product Vision Product Roadmap Data Science Computer Vision

Data Product Manager

Stone

Aug 2019 - Dec 2020 (1 year 4 months)

• Led the team and built the company's data platform, capable of guiding the company's decisions by data
• Responsible for strategic planning and roadmap execution, using OKRs to establish and track results
• Responsible for obtaining and leveraging data of dozens of company business units
• MAU growth above 15% and activity level 38%, with retention at 50% and petabyte level data usage

Data Products Data Platform Data Analytics Business Analytics Fintech