Dennis User

Working on the evolution of Portal Afya, connecting user journeys, analytics, monetization, generative AI, and platform reliability. Led data reliability during Snowplow-to-Segment migration and designed technical plan for generative AI features.

Completed project engagement focused on launching the SaaS's first product: a web platform that helps organizations understand energy, pricing, and carbon risks, and assess solar and energy storage options. Documented requirements, business rules, and screen behavior for 18 product features, performed automated QA testing, and planned feature-flag approach.

Led product lifecycle and technological innovation strategy focusing on generative AI and data analysis for new digital products. Implemented structured innovation pipeline reducing validation time by 40%, converted 4 R&D initiatives into viable products, and reduced experimentation costs by 30%.

Led applied AI strategy for recruitment, including ethical governance and evolution of matching algorithms. Pioneered use of AI in recruiter journey, reduced time-to-hire by 30%, increased qualified candidate conversion by 25%, and implemented AI governance system.

Led product strategy for data-driven market intelligence platforms, defining vision for AI feature evolution and predictive analytics. Reduced data processing time by 35%, increased commercial team efficiency by 40%, and grew revenue by 20%.

Led product strategy for a digital banking platform with data-oriented architecture and APIs. Built digital bank from ground up with scalable architecture and 100% regulatory compliance, increased product adoption by 50%, and reduced onboarding time by 60%.

As an entrepreneur, led complete cycle from ideation, strategy, research, development, delivery, and ongoing management. Increased online sales by 70%, reduced operational costs by 40%, and expanded into marketplace model with 50+ integrated sellers.

Led international expansion, adapting product for new markets through analysis of local data. Increased user engagement by 50% with gamified features, created 3 new revenue streams, and grew active user base by 40%.

Lato Sensu Postgraduate Studies in Cloud Computing Project, completed in January 2025.

MBA in Project Management from Uniamérica, completed in May 2024.

MBA in Marketing from Fundação Getulio Vargas, completed in 2016.

Postgraduate studies in Strategic Communication Management from PUC Minas, completed in 2010.

Bachelor's degree in Human Sciences with focus on Public Relations, Advertising, and Applied Communication, completed in 2003.