At AnyDB, I create and execute go-to-market strategy, develop customer-focused messaging, and run experiments to optimize conversion. I use customer profiles, market research, and analytics to identify growth opportunities.
At Caneco, I analyzed customer and revenue data, identified B2B as a stronger opportunity, and repositioned the commercial effort. I built inbound and outbound marketing processes, grew recurring revenue several times over, and sold the business in May 2023.
Through Loophavior, my growth marketing consultancy, I diagnosed clients’ digital businesses and worked on growth strategies, including conversion optimization experiments and multi-channel campaigns. My approach is grounded in understanding user behavior and learning from structured experimentation.
